Social Media Manager

This is a fully remote position, open to applicants in Australia.

📋 Description

• Take full ownership of the social content calendar from start to finish: plan, create, shoot, and edit content for Instagram, TikTok, YouTube, and LinkedIn.

• Gather authentic stories that showcase the diversity of Airtasker's marketplace, including interviews with Taskers and customers, as well as short-form videos and reels.

• Monitor social media performance and leverage data to refine content and strategy.

• Stay informed about cultural trends, platform developments, and competitor activities to identify timely opportunities.

• Collaborate with Marketing, Product, PR, Sponsorships, and Partnerships to ensure social media efforts align with broader organizational goals.

• Provide assets to the Performance team to enhance visibility through paid channels.

• Initiate and manage Airtasker's AU influencer program: identify, brief, and cultivate long-term relationships with influencers, Taskers, and brand advocates.

• Collaborate with social leads in the US and UK to enhance visibility across markets and establish a unified content strategy.

• Develop the necessary tools and workflows to scale content production across various territories.

⛳️ Requirements

• Several years of hands-on experience in organic social content creation and strategy.

• Strong understanding of effective practices across Instagram, TikTok, YouTube, and LinkedIn.

• Proficient in shooting, filming, and editing your own content.

• Experience in managing an influencer program, including identifying candidates, briefing them, and maintaining ongoing relationships.

• Sufficient data literacy to extract performance insights and translate them into content decisions.

• A storytelling instinct that captures what feels authentic and native to each platform, avoiding generic approaches.

• An awareness of current trends, cultural moments, and platform changes.

• Excellent writing and communication skills for content creation and effective collaboration across the organization.

• Strong project management skills to handle multiple workstreams and meet deadlines simultaneously.

• Proven ability to build trust with Taskers, customers, partners, and internal stakeholders.

• A genuine passion for social media, with an eye for effective strategies and a commitment to the craft.

• A proactive attitude, ready to create without waiting for a brief.

• High standards for quality, particularly in visual storytelling and editing.

• Ability to work quickly and adapt to shifting priorities or trends.

• Strong collaborative skills, while also being comfortable taking ownership of your own projects.

🏝️ Benefits

• Hybrid working environment – at Airtasker, we recognize that there isn’t a “one size fits all” approach to work; you choose the setting that enables you to perform your best.

• Airtime - enjoy no Slack and meeting-free Fridays! Airtime ensures regular dedicated focus time for both work and personal growth.

• Recharge days - each quarter, we implement a company-wide Recharge Day, providing an additional 4 days of leave per year, dedicated to self-care.

• Wellbeing support - our Employee Assistance Program grants confidential access to GPs, dieticians, counseling, and mental health specialists for essential support whenever needed.

• Airpowerment Fund - we offer a $200 allowance for anything that enhances your health and wellbeing.

• Airtasker credits - enjoy $1000 worth of credits annually to help you accomplish tasks and connect with our community of Taskers.

• Fair and equitable pay - we are committed to ensuring our compensation framework recognizes the full value of our employees' skills through yearly industry data reviews.

• Tenure leave - to honor our employees’ dedication, we provide tenure leave starting from the 3rd anniversary, beginning with an additional 3 days of leave per year, escalating to a maximum of 5 days per year.

• DAREtasker - join our Diversity, Equity, and Inclusion committee! We meet monthly to create impactful programs that foster a sense of belonging at Airtasker.

• Celebration swap - recognizing that not everyone celebrates the same events, Airtasker allows you to exchange national, state, or territory public holidays for those that are meaningful to you.

• Learning and development - our learning approach is hands-on, supported by managers and peers, with budget allowances for personal growth initiatives.

• 360 performance reviews - we value feedback and conduct annual 360 reviews to acknowledge achievements and encourage personal growth.

• Volunteer leave - team members can take one day each year to support a cause they are passionate about.

• Awards - we celebrate our high achievers through peer-nominated quarterly Values Awards and the periodic Go-Getter Spirit Award.

• Vibe committee - our Vibe Committee organizes events that foster camaraderie among all employees, whether local or remote.

• Birthday leave - all employees receive an extra day of leave during their birthday week to take a break and celebrate.