Social Media, Influencer Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage the daily operations of Lovevery's U.S. TikTok account, encompassing content planning, publication, scheduling, and platform optimization.

• Implement the TikTok content calendar in collaboration with the Social Media team, ensuring that content aligns with campaign objectives and business goals.

• Drive the growth of Lovevery's U.S. TikTok presence by achieving set targets for engagement, audience expansion, and content performance.

• Keep abreast of platform trends, popular sounds, creators, and new features to discover opportunities for growth and engagement.

• Measure performance against established KPIs and suggest enhancements to boost engagement, reach, follower growth, and overall platform effectiveness.

• Deliver reports on platform performance, insights, and recommendations to internal stakeholders on a weekly and monthly basis.

• Collaborate with Brand, Creative, Paid, and Influencer teams to facilitate product launches, seasonal campaigns, and cross-functional projects.

• Assist with TikTok Shop initiatives as necessary, which may include creator coordination, product tagging, campaign execution, promotional opportunities, and affiliate support.

• Develop expertise in Lovevery's social media management, reporting, and listening tools to ensure effective publishing, reporting, and platform optimization.

• Source creators across Instagram, TikTok, YouTube, and emerging platforms for gifting, affiliate, and paid partnership opportunities.

• Establish and maintain a robust pipeline of creators within parenting, family, baby, toddler, lifestyle, retail, and other key categories.

• Identify creators for campaigns across all social platforms based on business priorities, product launches, and seasonal initiatives.

• Assess creators based on audience alignment, content quality, engagement rates, storytelling capabilities, and brand compatibility.

• Work closely with the Influencer Marketing team to provide creator suggestions for launches, ongoing gifting, affiliate programs, paid partnerships, and special campaigns.

• Stay updated on creator trends, emerging talents, and platform best practices, regularly sharing insights with internal stakeholders.

• Maintain organized databases of creators and sourcing documentation to support the global Influencer Marketing program.

• Gain proficiency in Lovevery's creator sourcing and influencer management tools to ensure efficient creator discovery, organization, and reporting.

⛳️ Requirements

• 2–3 years of experience in social media, influencer marketing, creator partnerships, or a related field.

• Proven experience managing a brand's social media account, ideally on TikTok.

• Experience in sourcing or collaborating with influencers and creators across various social platforms.

• Strong comprehension of TikTok, short-form video best practices, and platform trends.

• Familiarity with TikTok Shop and affiliate programs is advantageous.

• Proficient in using social media management, analytics, listening, or influencer management tools (e.g., Dash Hudson, Sprout Social, GRIN, CreatorIQ, Aspire, Sprinklr, etc.).

• Exceptional written communication skills with a solid understanding of social-first storytelling.

• Strong analytical abilities to interpret performance metrics and pinpoint growth opportunities.

• Highly organized with the capacity to juggle multiple priorities in a fast-paced setting.

• Proactive, inquisitive, and solutions-oriented, with a passion for identifying emerging social and creator trends.

• Enthusiasm for early childhood, parenting, education, and digital storytelling.

• Bachelor’s degree preferred (Marketing, Communications, Journalism, or a related field).

🏝️ Benefits

• Competitive salary, benefits, and stock option package.

• 3 weeks of PTO in the first year + 14 paid holidays.

• Generous parental leave.

• Any equipment needed to succeed in your role.

• Free or discounted Lovevery products.