Social Media Generalista

📋 Description

• Develop editorial calendars, craft texts, and guide posts aligned with the agricultural business cycle (harvests, weather, events, agricultural policies, market trends);

• Monitor specific KPIs in agriculture (engagement, qualified traffic for B2B, leads from producers/suppliers, etc.);

• Prepare executive reports with data storytelling, demonstrating how social media contributes to agricultural business objectives;

• Identify industry trends, competitor benchmarks, seasonal opportunities, and the most effective language for the rural audience;

• Provide actionable insights for creative, media, and client service teams, tailored to the producer's journey;

• Coordinate schedules, curate relevant technical content, and engage with followers (producers, agronomists, etc.);

• Create captions, scripts, articles, educational posts, case studies, testimonials, and calls to action for Instagram, LinkedIn, Facebook, YouTube, and TikTok.

⛳️ Requirements

• Proven experience as a Social Media specialist;

• Mastery of metrics and monitoring tools;

• Ability to structure presentations and reports with data and narratives for technical and executive audiences;

• Knowledge of formats, audience behavior, and best practices by platform, particularly in the agricultural context;

• Understanding of agricultural business (seasonality, distribution channels, B2B buying cycles, field dynamics);

• Excellent writing skills and adaptability of tone, ranging from technical to emotional, from family farming to large-scale agriculture;

• Autonomy and a strong sense of priorities.

🏝️ Benefits

• An environment conducive to knowledge exchange and networking opportunities with other partners and clients;

• Potential access, depending on partnership hiring or interest, to content, workshops, and market events organized or recommended by Macfor;

• Recommendations for recognized literature and methodologies to enhance service delivery;

• Freedom to propose solutions, engage in strategic meetings, and contribute suggestions in management, technology, growth, and marketing fronts;

• Complete autonomy in selecting methods and strategies to meet contractual deliverables;

• Opportunity to develop new projects and foster personal growth.