Social Media Content Creator

📋 Description

• Develop captivating weekly social media content tailored for both the construction and trailer sectors.

• Craft engaging captions for platforms such as Facebook, Instagram, and occasional LinkedIn posts.

• Create a diverse range of assets, including image posts, carousels, stories, and reels.

• Repurpose content across both brands while adjusting the tone and messaging as needed.

• Ensure that all content is visually attractive, professional, and in line with established brand guidelines.

• Format and upload content for publication while keeping an up-to-date content calendar.

• Organise and manage digital assets, including photos and videos provided by the client.

• Conduct basic photo and video editing to guarantee high-quality social media output.

• Produce short-form video content and reels to enhance audience engagement.

• Maintain well-organised digital folders and content libraries for easy access.

• Schedule all approved content using Meta Business Suite to ensure regular posting.

• Track engagement metrics, such as likes, comments, reach, and audience interaction.

• Identify high-performing content types and offer feedback to the business owners.

• Aid in lead generation and brand awareness through consistent execution and oversight.

⛳️ Requirements

• Demonstrated experience as a Social Media Content Creator or in a comparable digital marketing position.

• Excellent written English skills with the capability to produce engaging and grammatically correct captions.

• High proficiency in using Meta Business Suite for scheduling and content management.

• Experience in creating social media graphics, reels, and short-form video content.

• Basic to intermediate photo and video editing abilities using tools like Canva or CapCut.

• Strong organisational skills with the capacity to manage two distinct brands simultaneously.

• Ability to work autonomously in a remote environment and meet weekly deadlines.

• Reliable internet connection and a suitable remote work environment.

• Nice-to-Have Skills:

• Experience in supporting Australian businesses and familiarity with the "Aussie" tone and humour.

• Knowledge of the construction, trades, automotive, or premium home industries.

• Understanding of lead generation strategies through social media content.

• Familiarity with Google Workspace or Microsoft OneDrive for file management.

🏝️ Benefits

• Permanent work-from-home arrangement.

• Dayshift (Australian business hours).

• Part-time position.

• Health Maintenance Organization (HMO) benefits.

• Annual leave.

• 13th-month pay.

• Government-mandated benefits.