Social Media Content Creator

This is a fully remote position, open to applicants in United States.

📋 Description

• You will engage in collaboration and brainstorming sessions with fellow social media team members to produce captivating content—particularly through written communication—for PETA's Instagram, X/Twitter, Facebook, and TikTok platforms.

• PETA's foremost priority is to protect animals. You will focus on initiatives from various departments to ensure the social media team highlights PETA's critical issues, encouraging the public to consider animal welfare. Additionally, you will liaise with these departments to ensure that all content shared is engaging, factually accurate, and emotionally impactful.

• Mastering the art of presenting information effectively to an online audience requires skill; thus, a significant aspect of your role will involve analyzing your work and its online reception, identifying methods to enhance and replicate previous successes, and expanding our follower base!

• You will familiarize yourself with our online audience to understand their preferences and sharing behaviors, enabling you to create tailored content that encourages sharing.

• Part of your daily responsibilities will include researching current social media trends, staying updated on the latest memes, and creatively integrating that knowledge into PETA's initiatives.

• In the fast-paced world of news, timely social media interaction is essential; we post when the moment is right (which can occasionally mean 9 p.m. on a Saturday night). You will also need to be available on certain holidays and weekends for posting urgent breaking news.

• Although this role is remote, you should be prepared to visit local vegan eateries for content creation on TikTok or gather material during protests in your vicinity.

• You will also be expected to carry out any additional duties assigned by your supervisor.

⛳️ Requirements

• You must possess or have access to reliable transportation, such as a car or public transit, as content collection may be required on short notice.

• A Bachelor’s Degree in marketing, advertising, communications, graphic design, or a related field, or equivalent experience is necessary.

• Proven experience in creating content for social media brand pages, with a track record of fostering engagement and conducting analysis is essential.

• You should be well-versed in Instagram, X/Twitter, TikTok, and Facebook, understanding the primary demographics of each platform and how to craft captivating content tailored to each audience.

• Skills in Photoshop and Premiere are advantageous, given the heavy reliance on visual content in social media; familiarity with some Adobe Creative Cloud applications is expected.

• Strong writing and organizational skills are crucial, as social media requires you to capture attention in less than three seconds—every detail matters!

• The content shared on our social media pages often reaches a wider audience than our other online channels. Crafting content for these platforms carries significant responsibility, and you should be confident in taking it on while remaining open to constructive feedback.

• You will be working efficiently within a large organization with various goals, so we seek a proactive individual with a passion for working both independently and collaboratively.

• A proven ability to prioritize tasks, manage multiple responsibilities, perform well under pressure, and meet deadlines is essential.

• Given the rapid pace of social media, you must be capable of producing high-quality work within tight timeframes.

• You will be responsible for communicating our message to a mainstream audience, so a comprehensive understanding of PETA campaigns and animal rights issues is crucial.

• You must align with PETA's philosophy and be equipped to advocate for our positions on various issues in a professional manner.

• A commitment to the organization's objectives is essential, and following a vegan lifestyle would be a part of this commitment.

🏝️ Benefits

• Opportunity to work remotely and engage in meaningful work that supports animal rights.

• Collaborate with a passionate team dedicated to making a difference.

• Engage in creative projects that allow for personal and professional growth.