Social Media Art Director

📋 Description

• Create both short-form and long-form video content (Reels, TikToks, YouTube Shorts)

• Formulate content strategies tailored to specific platforms

• Craft engaging captions, hooks, scripts, and narrative content

• Design or collaborate with designers on carousels, graphics, and visual posts

• Uphold a consistent tone of voice and brand identity

• Stay informed on social trends and creatively adapt them

• Optimize content in accordance with each platform’s algorithm

• Respond to comments and direct messages while maintaining brand voice

• Foster engagement with effective calls-to-action

• Build and cultivate online communities

• Establish brand authority and personality

• Identify collaboration, partnership, or growth opportunities

• Plan and execute paid campaigns aligned with client business goals

• Define audience targeting, budgets, and bidding strategies

• Construct structured conversion funnels (awareness → consideration → conversion)

• Monitor key performance indicators daily (CPC, CPA, CTR, ROAS)

• Conduct A/B testing (creative, copy, audience, placements)

• Track conversion events, pixels, and attribution

• Analyze campaign and organic performance

• Develop weekly and monthly performance reports

• Collaborate closely with the Creative Director & Design team to enhance content quality

• Work in conjunction with account managers on client strategies

⛳️ Requirements

• 3–5+ years of experience in social media management and paid media buying

• Strong skills in content creation and video editing

• Advanced knowledge of paid social advertising platforms

• Solid analytical skills and a commercial mindset

• Experience with conversion tracking, pixels, and attribution

• Expertise in A/B testing and optimization

• Ability to forecast budgets and model revenue

• Proficiency in Excel / Google Sheets

• Exceptional written and verbal communication skills

• Capability to balance creativity with performance metrics

🏝️ Benefits

• Flexibility in work hours and location, focusing on energy management rather than time

• Access to online learning platforms and a budget for professional development

• A collaborative environment that promotes learning and growth across teams

• A vibrant social culture featuring team lunches, social events, and opportunities for creative input

• Health insurance

• Leave benefits

• 13th Month Salary