Social Media Advertising Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Organize and enhance paid campaigns on Meta and TikTok platforms.

• Formulate strategies to expand campaigns and optimize ROAS.

• Track and refine performance metrics including ROAS, CPA, CTR, and other crucial indicators.

• Conduct A/B testing on various creatives, target audiences, and landing pages.

• Work in partnership with creative teams to generate high-performing advertising assets (copy, visuals, video).

• Evaluate campaign data utilizing tools such as Google Analytics and advertising platforms.

• Deliver clear, data-informed insights and suggestions to boost performance.

• Remain informed about platform updates, trends, and emerging opportunities.

• Analyze competitors and discover innovative strategies to maintain competitiveness.

⛳️ Requirements

• Over 2 years of experience in social media advertising or paid media.

• Solid expertise with Meta Ads and TikTok Ads.

• Proficient in Google Analytics, Shopify, and various ad platform dashboards.

• Experience working with creative teams on advertising concepts and briefs.

• Highly analytical, detail-focused, and driven by results.

• Excellent organization, time management, and communication abilities.

• Capacity to swiftly adapt and stay updated with trends and new strategies.

🏝️ Benefits

• Full-time remote position in a dynamic, performance-oriented environment.

• Chance to collaborate with progressive and expanding consumer brands.

• Significant ownership and influence over campaign performance and growth.

• Supportive team environment across creative, marketing, and analytics.