Social & Content Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• You are the orchestrator.

• Your daily responsibilities involve directing a team of creators, affiliates, and videographers, transforming their outputs into a cohesive and engaging narrative for Apollo — with tailored strategies for each of our three platforms, rather than a single, replicated approach.

• You exchange products and access for content, manage contributors on a large scale, and implement a systematic test-and-learn methodology that reveals what truly works, by platform, format, and angle.

• You possess the skill to identify quality content and guide its direction.

• However, the focus is on constructing the engine, not operating the machinery.

• Develop a unique social strategy for each channel — YouTube, TikTok, and Instagram — with specific, tailored plans for each, aligned with product launches, campaigns, and paid media initiatives.

• Enhance our YouTube presence and expand our affiliate creator network — our most significant untapped resource.

• Establish strong marketing foundations and major initiatives that generate sustained momentum — moving us away from monthly uncertainties towards a repeatable system that highlights Apollo's unique product and narrative.

• Implement a structured creative testing framework: hypotheses, variations, outcomes, and iterations — rather than sporadic posts.

• Provide monthly KPIs and reports — delivering clear analyses and actionable recommendations.

⛳️ Requirements

• You have independently managed a channel or social strategy and can demonstrate the results you achieved without external direction.

• You think in systems — establishing repeatable processes and methodical creative tests, rather than chasing trends with isolated posts.

• You are adept at utilizing AI in practice: automating creator outreach, generating and testing creative variations, editing more efficiently, and leveraging AI for reporting as a standard practice, not just a novelty (including tools like Higgsfield).

• You possess in-depth knowledge of YouTube — both long-form and short-form content — and are familiar with what works on Shorts, Reels, and TikTok, along with the reasoning behind it.

• You are relentless in sourcing and onboarding creators; cold outreach does not intimidate you.

• You are self-motivated and organized enough to manage multiple creator workflows without oversight.

• You are capable of shooting and editing when necessary and can articulate why a piece of content is effective — though you prefer to design the system rather than be part of it.

🏝️ Benefits

• A scooter for the summer, provided by us.

• Employee discounts on the entire Apollo product lineup.

• Comprehensive health benefits.

• A foundational role on the team — you will be establishing social strategies from the ground up, not following an existing playbook.