SEO/GEO Strategist – East Coast Hours

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Create and uphold a comprehensive content calendar for the entire year that aligns with marketing strategies, product launches, industry events, buyer journeys, and significant trends.

• Produce high-quality content and knowledge hubs across blogs, website pages, organic social media, and downloadable resources, strategically repurposing core content into various formats to enhance LLM retrieval, AI citation, reach, engagement, and lifecycle value.

• Propel organic growth in SEO, GEO, and AEO by collaborating with an SEO agency and executing independently to ensure content aligns with search intent, buyer inquiries, and AI discovery trends, while enhancing brand transparency, AI authority, and E-E-A-T.

• Generate thought leadership content driven by trends and insights using current events, industry data, and proprietary research from Culligan Quench.

• Take ownership of the strategy for AI search visibility (ChatGPT, Perplexity, Google AI Overviews), ensuring that Quench content is formatted for citation in LLM-generated responses.

• Develop structured content frameworks utilizing schema markup and entity optimization.

• Oversee our YouTube video content strategy, including cadence, transcriptions, visual knowledge assets, and structured video content.

• Evaluate content performance and AI Overview visibility through Google Search Console, GA4, Moz, SEMrush, and Salesforce to foster continuous improvement and regularly share insights and recommendations with leadership for feedback and alignment.

⛳️ Requirements

• 3–5 years of experience in creating high-quality B2B content, including blogs, website copy, social media, white papers, and case studies.

• Experience in building scalable content systems using AI tools and automation to generate high-quality SEO content at scale.

• Strong research, writing, and editing capabilities with a focus on clarity, tone, and conversion.

• Working knowledge of SEO and best practices for organic content.

• Familiarity with social media platforms such as Meta, LinkedIn, YouTube, and TikTok.

• Ability to thrive in a fast-paced, collaborative environment.

• Capability to work independently with strong organizational and time management skills.

• Analytical skills and experience in assessing the impact and effectiveness of content.

• Strategic thinking with the ability to make data-driven content recommendations.

🏝️ Benefits

• Medical, Dental, Vision coverage starting on day one.

• 401(k) match of 50% up to 6%.

• Life insurance.

• Disability coverage.

• Unlimited Paid Time Away.

• Parental leave.

• Additional voluntary benefits.