Content, SEO Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Strategize, compose, and refine blog content that aligns with editorial themes and integrates with SEO strategies and the marketing funnel.

• Perform keyword analysis and optimize on-page SEO to ensure the content reaches the target audience organically.

• Design and oversee email marketing workflows, which include lead nurturing and institutional communications.

• Collaborate with the Customer Success and Sales teams to develop educational market content, positioning Wati as a Thought Leader and Brand Educator.

• Construct and enhance landing pages aimed at conversion, aligning them with acquisition and lead generation initiatives.

• Track content performance metrics (organic traffic, rankings, engagement) and refine strategies based on analytical insights.

• Work in tandem with Performance Marketing, Design, and Product teams to maintain message integrity and brand consistency.

⛳️ Requirements

• Background in B2B SaaS or martech.

• Proficiency in Spanish and Portuguese (mandatory).

• Fluent in English (mandatory).

• Knowledge of Portuguese is an advantage, though not essential.

• Previous experience in content creation, copywriting, and on-page SEO.

• Familiarity with SEO tools such as Ahrefs, SEMrush, and Google Search Console.

• Experience with email marketing and automation platforms.

• Acquainted with creating landing pages using LP builders or CMS tools.

• An analytical mindset with the ability to link content creation to business outcomes.

**Desirable**

• Experience in B2B SaaS or martech.

• Understanding of the WhatsApp automation and conversational AI landscape.

• Experience in generating content for various Latin American markets (ES-LATAM and PT-BR).

• Fluency in Portuguese.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and a remote work environment.

• Collaborative and innovative team culture.

• Access to cutting-edge tools and resources.