• Develop content strategies driven by data to enhance organic visibility.

• Perform extensive keyword research and competitive analysis.

• Independently create SEO-optimized content (such as blog posts, landing pages, website copy, etc.) that resonates with our target audience.

• Optimize existing content and identify gaps in our content offerings.

• Monitor the performance of content and provide actionable recommendations.

• Brief writers on new content initiatives and edit their articles prior to publication.

• Optimize website architecture and internal linking structure within WordPress.

• Identify and resolve technical SEO issues, including crawling errors, indexing problems, and duplicate content.

• Enhance Core Web Vitals, page speed, and mobile usability.

• Implement structured data (schema markup) and monitor the technical health of the website.

• Ensure the proper implementation of XML sitemaps, robots.txt, and canonical tags.

• Collaborate with external developers whenever significant technical changes are necessary.

• Experience in building high-quality backlinks.

• Generate insightful SEO reports and dashboards using Looker Studio.

• Conduct regular SEO audits and monitor KPI performance.

• Analyze data from Semrush, Google Search Console, and GA4 to inform strategic decisions.

• 3-5 years of demonstrated SEO experience with measurable results.

• Strong proficiency in both content optimization and technical SEO.

• Exceptional writing skills with the ability to create engaging, SEO-focused content.

• Capability to translate complex topics into clear, accessible content.

• Awareness of AI-related products and services.

• Expert-level knowledge of Semrush.

• Proficient in Google Search Console, Google Analytics 4, and Looker Studio.

• Solid experience utilizing WordPress.

• Understanding of HTML, CSS, and basic JavaScript.

• Ability to implement SEO-related changes independently.

• Analytical mindset with strong problem-solving abilities.

• Highly organized and self-motivated, capable of working independently.

• Comfortable working autonomously and prioritizing tasks effectively.

• Strong communication skills to clearly explain technical concepts.

• Fluency in English.

• Equal opportunity employer.

• Positive impact on people, society, and the planet.

SEO Specialist

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