Analista de SEO Senior

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the delivery operations of the SEO partner agency.

• Organize tasks, deadlines, approvals, adjustments, and internal feedback.

• Review content, agendas, briefings, and recommendations provided by the agency.

• Ensure that materials align with brand positioning and SEO priorities.

• Consolidate questions, adjustments, and internal requests for communication with the agency.

• Participate in alignment meetings, document next steps, and monitor the status of tasks.

• Review SEO-optimized content prior to publication.

• Evaluate titles, headings, meta titles, meta descriptions, URLs, internal links, and appropriate keyword usage.

• Assist in optimizing category pages, product pages, blogs, landing pages, and institutional pages.

• Identify opportunities for updating, expanding, or improving existing content.

• Monitor the publication and validation of content on the website.

• Ensure consistency between SEO, branding, brand language, and search intent.

• Conduct keyword research for categories, products, collections, campaigns, and content.

• Map user search intent and opportunities at each stage of the funnel.

• Identify terms with potential based on volume, competition, seasonality, and commercial relevance.

• Support the development of content clusters, agendas, and thematic architecture.

• Monitor the progress of priority keywords.

• Validate strategic terms suggested by the agency before application on pages or content.

• Track indicators in Google Search Console, GA4, SEMrush, and similar tools.

• Monitor the performance of published content, optimized pages, and strategic categories.

• Assess the evolution of clicks, impressions, CTR, average position, organic sessions, and page behavior.

• Identify pages with performance loss or gain.

• Assist in the creation of recurring reports and consolidation of insights.

• Gather insights for improving content, categories, product pages, and commercial pages.

• Maintain oversight of ongoing SEO tasks.

• Assist in prioritizing agendas, content, optimizations, and approvals.

• Organize SEO content calendars in collaboration with the agency and internal departments.

• Monitor approvals with branding, marketing, product, and e-commerce departments.

• Ensure that tasks are executed within agreed deadlines.

• Support the coordination of SEO and the SEO Specialist in consolidating information, status updates, and action plans.

⛳️ Requirements

• Experience with on-page SEO, content, and keyword research.

• Practical knowledge of Google Search Console, GA4, SEMrush, Ahrefs, or similar tools.

• Strong ability to analyze content, search intent, and structure agendas.

• Experience interfacing with agencies, suppliers, or internal departments.

• Excellent writing skills, attention to detail, and editorial vision.

• Organizational skills to manage multiple tasks, deadlines, and approvals.

• Basic knowledge of technical SEO, including indexing, URLs, headings, metadata, internal links, and page performance.

• Experience in e-commerce, fashion, retail, or brands with a busy commercial calendar.

• Familiarity with VTEX or similar e-commerce platforms.

• Experience in producing, reviewing, or managing SEO content.

• Proficiency with Looker Studio, spreadsheets, dashboards, and report organization.

• Knowledge of optimizing categories, product pages, and commercial pages.

🏝️ Benefits

• Dental Plan (after probation);

• Health Plan (after probation);

• Internal Restaurant (when working on-site at headquarters);

• Performance Bonus (PPR);

• Discounts on Brands;

• Childcare Assistance;

• Scholarship Program;

• Referral Program.

• Internal Café;

• Exclusive internal stores for professionals;

• Good Card Plus;

• Internal Banking Service;

• Partnerships with Educational Institutions, Gyms, and Food Services.