SEO Specialist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• **Purpose of the position**

• Strategically and technically drive the organic growth of La Moda's websites, leading diagnostics, prioritization, and technical SEO initiatives focused on crawling, indexing, architecture, performance, search experience, and organic revenue enhancement.

• The individual will be tasked with transforming technical analyses and performance data into actionable plans for technology, e-commerce, content, and partner agencies.

• **Area of responsibilities**

• **Technical SEO and governance**

• Conduct regular technical audits across La Moda's brand websites.

• Identify issues pertaining to crawling, indexing, rendering, canonicalization, pagination, redirects, status codes, sitemaps, robots.txt, and URL architecture.

• Evaluate the technical implications of site changes, new pages, collections, campaigns, integrations, and platform modifications.

• Oversee implementations with technology, product, e-commerce teams, and external partners.

• Ensure adherence to SEO best practices on category pages, product pages, internal search, collections, landing pages, and corporate pages.

• Assist in migration projects, structural changes, template modifications, performance enhancements, and critical SEO corrections.

• **SEO strategy and performance**

• Develop, support, and manage the strategic SEO roadmap, prioritizing requests based on impact, effort, and revenue potential.

• Identify opportunities for organic growth within Lança Perfume, My Favorite, and other digital initiatives within the group.

• Analyze organic competitors, search trends, seasonality, strategic categories, and user behavior.

• Aid in defining targets, KPIs, projections, and organic growth strategies.

• Investigate declines, fluctuations, or opportunities in organic traffic from both technical and business viewpoints.

• **Data, tools, and reporting**

• Monitor metrics using Google Search Console, GA4, SEMrush, Screaming Frog, and complementary tools.

• Track organic sessions, organic revenue, conversion, CTR, impressions, average position, and performance by page/category.

• Analyze Core Web Vitals, load speed, page experience, and mobile performance.

• Review logs, crawler behavior, and opportunities to optimize crawl budget when applicable.

• Prepare executive analyses and actionable recommendations to facilitate decision-making.

• **Collaboration with internal teams and agency**

• Serve as the main technical SEO contact for technology, e-commerce, product, content, CRM, and media teams.

• Provide technical guidance to the partner agency regarding technical SEO and organic strategy.

• Validate technical recommendations from the agency and ensure alignment with internal priorities.

• Convert SEO requirements into clear briefs, technical tickets, and actionable plans.

• Assist in SEO coordination by organizing priorities, tracking results, and communicating with stakeholders.

⛳️ Requirements

• **Qualifications**

• Proven experience in technical SEO, preferably within e-commerce.

• Proficiency with Google Search Console, GA4, Screaming Frog, SEMrush, Ahrefs, or similar tools.

• Understanding of HTML, CSS, rendered JavaScript, and web development best practices as they relate to SEO.

• Experience with information architecture, structured data, Core Web Vitals, sitemaps, robots.txt, and status codes.

• Ability to analyze data, identify complex issues, and prioritize actions with a focus on business impact.

• Strong communication skills to interact with both technical and non-technical teams.

• Excellent organizational skills, autonomy, and the ability to juggle multiple initiatives simultaneously.

• **Preferred attributes**

• Familiarity with e-commerce platforms, particularly VTEX or similar environments.

• Experience in log analysis and optimizing crawl budgets.

• Knowledge of SEO practices for fashion, retail, marketplaces, or brands with high seasonality.

• Experience with migration projects, site restructuring, or platform transitions.

• Knowledge of Looker Studio, BigQuery, SQL, or report automation.

• Understanding of international SEO, AEO/GEO, advanced structured data, and AI-powered search.

🏝️ Benefits

• Dental plan (after probation)

• Health plan (after probation)

• In-house cafeteria (available when working on-site at Headquarters)

• Performance bonus (PPR)

• Employee discounts on the brands

• Childcare allowance

• Tuition assistance

• Employee referral program

• **Additional perks:**

• In-house coffee shop

• Exclusive internal stores for employees

• Good Card Plus (benefits card)

• On-site banking service

• Partnerships with educational institutions, gyms, and food service providers