Senior Director, Search Engine Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and expand a high-impact growth channel.

• Develop and implement a top-tier SEM strategy across key and emerging platforms (Google, Bing, Shopping, YouTube, app acquisition, etc.).

• Oversee and optimize a 9-figure SEM budget, ensuring effective allocation of resources to enhance revenue and contribution margin.

• Create clear performance frameworks that link SEM directly to business results (LTV, CAC, payback, operating income).

• Spearhead automation and AI-driven transformation.

• Identify and introduce opportunities to minimize manual tasks through automation and tools.

• Serve as the strategic leader for AI/ML integration within SEM, encompassing bidding, creative generation, query expansion, and performance enhancement.

• Develop systems and processes that empower the team to function more efficiently, with greater leverage and better decision-making.

• Propel growth beyond advertising.

• Collaborate cross-functionally with Product, Engineering, Design, and Lifecycle teams to enhance landing page performance, conversion rates, and onboarding processes.

• Identify and capitalize on opportunities to optimize the entire acquisition funnel, beyond just media efficiency.

• Shape go-to-market strategies for new categories and products, ensuring early and effective SEM integration.

• Build and lead a world-class team.

• Mentor, lead, and expand a high-performing SEM team (from managers to directors).

• Set clear operational rhythms, performance expectations, and development pathways.

• Foster a culture of experimentation, accountability, and continuous improvement.

• Drive experimentation and insights.

• Create a comprehensive testing roadmap covering bidding, creative, landing pages, and funnel optimization.

• Utilize data to uncover growth opportunities and prioritize the most impactful initiatives.

• Regularly communicate performance, insights, and strategic recommendations to executive stakeholders.

• Engage in cross-functional leadership.

• Collaborate closely with Growth, Product, Operations, Business Development, and Medical teams.

• Ensure SEM insights contribute to the overall company strategy, including pricing, packaging, and positioning.

• Act as a key stakeholder in the company-wide growth planning.

⛳️ Requirements

• Over 10 years of experience in performance marketing with extensive knowledge in SEM.

• Proven success in managing large SEM budgets ($20M+ annually) with strong ROI results.

• Demonstrated capability in driving incremental revenue and efficiency improvements at scale.

• Experience in implementing automation, scripting, or AI/ML solutions within paid media processes.

• Strong analytical skills with the ability to correlate channel metrics to broader business outcomes.

• Experience in influencing product, UX, and lifecycle strategies to enhance conversion and retention.

• Exceptional leadership abilities with experience in managing and developing senior team members.

• Excellent communication skills with the ability to align cross-functional stakeholders and executive teams.

🏝️ Benefits

• Competitive salary and equity compensation for full-time positions.

• Unlimited paid time off, company holidays, and quarterly mental health days.

• Comprehensive health benefits including medical, dental, vision, and parental leave.

• Employee Stock Purchase Program (ESPP).

• 401k benefits with employer matching contributions.

• Offsite team retreats.