SEO Lead

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take ownership of and oversee the comprehensive SEO roadmap in alignment with business growth objectives.

• Identify avenues to enhance organic traffic, improve rankings, and boost conversions.

• Develop and implement both short-term and long-term SEO strategies across various digital platforms.

• Conduct thorough technical SEO audits and prioritize necessary fixes.

• Collaborate with developers to address issues related to crawlability, indexing, site speed, Core Web Vitals, and structured data.

• Enhance site architecture, URL structure, canonicalization, redirects, and XML sitemap management.

• Execute detailed keyword research to uncover high-value search opportunities.

• Analyze search intent and competitor positioning to guide content strategy.

• Create SEO-focused content briefs for writers and content teams.

• Optimize existing content and landing pages to enhance rankings and user engagement.

• Refine metadata, headings, content structure, and on-page optimization across essential pages.

• Generate regular SEO reports that provide actionable insights, priorities, and recommendations.

• Effectively communicate the impact of SEO efforts and progress to stakeholders.

⛳️ Requirements

• 3–5+ years of practical SEO experience with a demonstrated history of driving organic growth.

• Strong grasp of technical SEO, on-page optimization, and content SEO.

• Experience in managing SEO projects from initial strategy to execution.

• Proficiency in SEO and analytics tools, including Ahrefs, Semrush, Screaming Frog, Google Analytics 4 (GA4), and Google Search Console.

• Ability to analyze data and convert insights into actionable recommendations.

• Proven track record in improving rankings, increasing organic traffic, and generating qualified leads or conversions.

• Excellent written and verbal communication skills in English.

• Comfortable working autonomously in a fully remote setting.

• Highly organized with strong prioritization and project management capabilities.

🏝️ Benefits

• Flexible work arrangements.