SEO Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of and implement the SEO strategy across website and content channels, significantly influencing high-intent traffic and MQL objectives.

• Oversee and manage extensive content production, targeting a goal of over 2,000 pages per month, utilizing AI-driven workflows aimed at high-intent audiences, including ECE directors, franchise operators, and childcare providers.

• Develop and enhance content hubs that focus on high-value search categories such as state compliance, childcare management, and billing & payments.

• Track and adjust to significant algorithm updates (such as Google core updates and AI search transitions from ChatGPT/Gemini) and modify strategies and targets accordingly.

• Lead cross-functional planning meetings independently with content, product, and analytics teams to ensure alignment on traffic and conversion objectives.

• Recognize, define, and advocate for new SEO/AEO opportunities, encompassing keyword strategy, technical SEO, and AI citation optimization, and drive initiatives from concept to execution.

• Create and deliver comprehensive performance reports and strategic recommendations to senior stakeholders.

• Mentor and share best practices with internal team members regarding SEO functional skills.

⛳️ Requirements

• 5–8+ years of SEO experience, preferably in B2B SaaS or a rapidly growing consumer tech setting.

• Demonstrated history of managing complex, comprehensive SEO programs with a measurable impact on organic traffic and pipeline development.

• In-depth knowledge of technical SEO, content strategy, and AEO (AI search/LLM citation optimization).

• Experience in overseeing high-volume content production workflows, including AI-assisted content generation at scale.

• Strong analytical capabilities — adept at extracting and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, and CRM systems to inform decision-making.

• Proven ability to independently develop strategic recommendations and present them to senior leadership with minimal guidance.

• Excellent cross-functional collaborator, recognized as a thought partner by growth, product, and content colleagues.

• Demonstrated ability to work autonomously in a remote setting.

• Background in the education, childcare, or SMB SaaS sectors is advantageous; familiarity with franchise or multi-location business models is also a plus.

🏝️ Benefits

• Brightwheel is dedicated to fostering a diverse and inclusive work environment and is an equal opportunity employer. All qualified candidates will be considered for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

• Protecting Our Applicants: Please be cautious of recruiting scams impersonating Brightwheel. All legitimate communications will originate from mybrightwheel.com addresses, and we never request payment or sensitive personal information as part of our hiring process. If you suspect fraudulent contact, please reach out to security@mybrightwheel.com. Thank you for assisting us in keeping our applicant community secure.