Senior Writer – Content

📋 Description

• Create clear, engaging, and brand-aligned short-form copy across a diverse array of marketing formats, including infographics, emails, digital advertisements, web pages, pitch decks, interactive content, event copy, calls to action, podcast scripts, and promotional materials.

• Work collaboratively with cross-functional teams to produce copy that enhances integrated marketing campaigns, events, announcements, product launches, and market entry strategies.

• Transform creative and campaign briefs into persuasive copy that resonates with target audiences and encourages desired actions.

• Tailor tone, style, and messaging for various audiences, channels, and stages of the marketing funnel—from awareness to conversion.

• Ensure all written content aligns with Vonage’s brand voice, messaging hierarchy, and style guidelines.

• Collaborate with designers to create cohesive copy-design concepts that function seamlessly as a unified creative entity.

• Oversee multiple simultaneous projects in a fast-paced setting, ensuring timely delivery and adherence to scope.

• Efficiently integrate feedback from stakeholders, balancing creative integrity with business needs.

• Stay informed about copy performance and utilize insights to enhance future projects.

⛳️ Requirements

• 5-7 years of experience crafting short-form marketing copy in a B2B setting, ideally within a SaaS, cloud, or technology brand.

• A portfolio showcasing outstanding copy across various formats.

• A keen editorial sense: you can discern when a headline is effective and when it falls flat.

• Capability to write clearly about technical products and intricate topics without losing the reader's interest.

• Experience liaising with multiple stakeholders and converting briefs into polished, campaign-ready copy.

• Strong project management abilities; adept at prioritizing a high volume of concurrent requests.

• A collaborative mindset and comfort working within a matrixed organization.

• An inquisitiveness about performance data and a desire to optimize copy based on outcomes.

• Familiarity with SEO principles and emerging AEO practices (writing for AI-generated answers and LLM visibility) is a plus.

🏝️ Benefits

• Company Bonus or Commission Structure (depending on the role).

• Medical, Dental, and Vision Coverage Options.

• 401(k) Savings Plan.

• Company-Paid Basic Life and AD&D Insurance.

• Short-Term Disability (STD).

• Long-Term Disability (LTD).

• Maternity/Parental Leave.

• Flexible Spending Accounts (FSA).

• Health Savings Account (HSA).

• Employee Support Program (EAP).

• Voluntary Supplemental Insurance.

• Lifestyle Benefits.

• Volunteer Time Off (VTO).

• Tuition Reimbursement - available for select positions; full details will be shared during the interview process.