Senior UA Manager, Facebook

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take charge of Facebook user acquisition for web funnels across our primary dating portfolio (e.g., Dating.com / DateMyAge and similar products), emphasizing the USA and Tier-1 markets.

• Strategize, initiate, optimize, and expand campaigns, typically managing a monthly budget of $200k–$300k+, with aspirations for growth.

• Establish and uphold account/business manager structures and operational standards (including tracking setup, domains, whitelists, payment processes, and fundamental infrastructure).

• Implement a systematic creative testing process: formulating hypotheses, performing iterations, extracting insights, and scaling effectively.

• Propel automation enhancements (through rules, scripts, and integrations with third-party automation tools) while documenting best practices to reliably scale the channel.

⛳️ Requirements

• Significant hands-on experience in Facebook user acquisition (web/B2C), with a proven track record in the USA and Tier-1 markets (experience limited to CIS is not applicable).

• Management of budgets exceeding $100k per month (preferably around $200k+), with a strong focus on performance metrics (CPA/ROAS/LTV and scaling strategies).

• In-depth understanding of Facebook best practices (including structure, scaling, bidding, measurement, and troubleshooting) and willingness to engage in a role that is approximately 70-80% execution and 20-30% channel leadership.

• Experience or solid familiarity with automation and a practical understanding of AI and creative iteration workflows.

🏝️ Benefits

• REMOTE OPPORTUNITY for full-time employment.

• 28 calendar days of vacation annually.

• 7 wellness days per year (time off) that can be utilized for personal matters or recovery without needing to take sick leave.

• Bonuses up to $5000 for referring successful candidates for positions within the company.

• 50% coverage for professional training, international conferences, and meetings.

• Corporate discounts for English language lessons.

• Health benefits provided.

• Well-organized workplace: the company supplies all employees with a fully equipped workspace and necessary tools (desk, chair, wifi, etc.) in our offices or co-working locations.

• Reimbursement of workplace expenses up to $1000 gross once every three years, based on paychecks. This funding can be used for co-working space rental or home office setup (desk, chair, internet, etc.) during that three-year period.

• Internal gamified gratitude system: earn bonuses from colleagues and redeem them for our merchandise, team-building events, massage vouchers, etc.