Senior TVAD Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the execution, daily management, launching, optimization, and oversight of pacing for TV, audio, and display campaigns and purchases.

• Implement media buys that align with client objectives and comprehensive funnel strategies.

• Provide precise, timely updates and engage in client calls, updates, and presentations.

• Convert marketplace and partner insights into actionable recommendations.

• Suggest budget adjustments, pacing, frequency caps, and changes to the network mix within established guidelines.

• Utilize Tinuiti's practices in buying, negotiation, stewardship, quality assurance, brand safety, verification, frequency management, overlap, and compliance.

• Act as a primary resource for TVAD discipline and disseminate partner insights and guidance.

• Facilitate knowledge sharing, internal training, and the creation of reusable documentation.

• Leverage buying platforms, DSPs, research tools, and partner capabilities to execute efficient and brand-safe campaigns.

• Conduct strategic pilots, basic A/B tests, and simple holdouts; analyze results and recommend scaling strategies.

• Apply Bliss Point signals and measurement inputs to inform optimizations.

• Oversee campaign performance and reporting; create recurring reports and monitor plans against Rocks/KPIs.

• Manage setup QA, pacing, delivery hygiene, issue escalation, and resolution processes.

• Negotiate improved rates and terms; minimize waste, IVT, non-viewable exposure, rework, overlapping buys, and tagging discrepancies.

• Assist or lead special projects aimed at enhancing Media Investment operations or improving client outcomes.

• Collaborate with partners, vendors, Client Leadership/Partners, Analytics/Econometrics, Creative, and Search, Social, and Commerce/Retail Media teams.

⛳️ Requirements

• 3–5+ years of experience managing TV, video, audio, and/or display campaigns with hands-on builds, launches, pacing, and optimizations within a media agency or publishing environment.

• Alternatively, 3–5+ years in analytical positions such as finance or consulting with significant media analytics exposure.

• Demonstrated ability to leverage partner relationships and industry knowledge to negotiate and execute media opportunities.

• Practical experience with buying platforms, DSPs, and research tools is advantageous.

• Excellent organizational skills and attention to detail; capable of managing campaign setup, pacing, delivery, and QA processes.

• Proficiency with GA4 and platform analytics; able to translate data into clear next steps and simple forecasts.

• Basic understanding of testing methodologies, including A/B testing, simple lift concepts, and statistical significance.

• Familiarity with SQL is a plus.

• Advanced skills in Microsoft Excel.

• Strong business writing and presentation abilities.

• Confidently participate in weekly client calls with minimal supervision.

• Bachelor’s degree or equivalent experience required.

• Knowledge of data/audience tools, ad servers, DSP/ad platform workflows, verification, IVT/viewability, audience/data usage, and frequency management is a plus.

• Familiarity with identity/clean-room concepts, attention/brand-lift readouts, MMM/MTA, YouTube, DCO, and custom reporting/optimization platforms is beneficial.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• 20 paid holidays.

• Comprehensive medical, dental, vision, life, and disability insurance.

• Flex Spending Accounts.

• Retirement plan with a 100% match on contributions up to 4%.

• Fringe benefits.

• Forma services.

• Unlimited access to telemedicine and teletherapy at no cost.

• Thankful giving program.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners receive 12 weeks of parental leave.

• Access to on-demand learning resources.

• Mentorship program.

• Leadership and management development programs and resources.

• Monthly variable revenue payment opportunity through RevShare.

• Discretionary annual performance bonus.