Senior Strategist

This is a fully remote position, open to applicants in Oregon.

📋 Description

• In the role of Senior Strategist, you will co-own (and at times, independently manage) the strategic direction for clients throughout the entire marketing lifecycle, from framing problems to achieving measurable outcomes.

• A significant portion of your time will be devoted to servicing multiple lines of business for one of the agency's largest clients in the financial services sector, with opportunities to collaborate on additional clients.

• Although this position reports to the Head of Strategy, you will frequently collaborate with nearly every department within FINN's Integrated Marketing group to deliver effective solutions.

• Act as the day-to-day strategic partner: Support various agency accounts as a key point of contact to foster trust and ensure alignment from client C-suite to execution teams, developing a keen sense of when to validate, defend, or challenge ideas.

• Remain engaged throughout execution: Collaborate with creative, account, and project management teams during projects to ensure that strategic intent is translated into practical, actionable deliverables, rather than merely documented in briefs.

• Represent strategy on the internal client leadership team: Stay deeply involved in primary client discussions to clarify objectives, map audience tensions, and navigate operational realities alongside account, project, and creative leads.

• Identify opportunities for strategic growth: Proactively translate insights from client engagements into actionable recommendations, strategic points of view, and future opportunities that enhance the partnership over time.

• Synthesize workstreams: Capture insights across various lines of business to build enduring account knowledge, rather than letting it fade into individual project decks.

• Master brand positioning and audience framing: Develop and advocate for clear brand-level positioning across lines of business, establishing a foundation that messaging, content, and nurture program architectures build upon.

• Design content and messaging systems: Define the sequencing, modularity, and structure of content programs.

• Collaborate closely with copywriters to construct audience-specific messaging hierarchies that align business objectives with creative execution.

• Provide guidance on light-touch channel planning: Work with media and channel leads to map content and messaging throughout advisor and participant journeys.

⛳️ Requirements

• 8 to 10+ years of relevant experience in an integrated marketing agency or similar environment.

• Regulated Industry Expertise: Proven experience in leading strategy development and execution within heavily regulated industries.

• Previous experience navigating the specific compliance nuances and audience definitions of the financial services sector is a significant advantage.

• Strategic Fundamentals: A comprehensive understanding of integrated marketing, with a demonstrated ability to create sharp, inspiring creative briefs and develop reusable strategic frameworks.

• Channel and Tool Literacy: Familiarity with key marketing channels (e.g., traditional media, Meta, TikTok, YouTube, LinkedIn) and tools (e.g., LLMs, Google/GA4).

• AI Proficiency and Strategic Thinking: Proven ability to utilize AI tools to enhance research, synthesis, and content development while exercising sound strategic judgment.

• Project Mastery: Exceptional project management and organizational skills to handle multiple priorities and deadlines effectively.

🏝️ Benefits

• Generous paid time off (holidays, summer Fridays, vacation days, personal and sick leave) that becomes even more generous the longer you stay.

• Comprehensive health, dental, vision, and life insurance coverage.

• 401K plan with discretionary corporate matching contributions.

• Discretionary annual bonus based on agency and personal performance.

• Paid parental leave, wellness benefits, and ongoing professional development support.

• A remote work model that promotes flexibility and autonomy.

• A manager who provides consistent 1:1 check-ins, performance reviews, and culture-building opportunities to connect with colleagues across the organization.