Senior Strategist, AdTech

This is a fully remote position, open to applicants in Mexico, +1 more state.

📋 Description

• Develop comprehensive media strategies across programmatic, paid social, and emerging channels for clients in the US.

• Convert client goals into channel strategies, budget distribution, scheduling, and measurement frameworks.

• Lead attribution planning, including foot traffic analysis and closed-loop retail measurement when applicable.

• Remain informed about the US media landscape, supply availability, and privacy/regulatory considerations.

• Plan and execute across demand-side platforms (DSPs) such as The Trade Desk, DV360, and Amazon Ads.

• Formulate paid social strategies for platforms like Meta, TikTok, and other significant channels within the US market.

• Manage campaign and service margins effectively.

• Monitor every proposal: won, lost, reasons, known competitors, and economic factors.

• Communicate strategies, plans, and outcomes to clients and internal leadership.

⛳️ Requirements

• Bachelor’s degree in marketing, business, or a related discipline.

• Over 6 years of experience in media planning and strategy with substantial programmatic expertise.

• Extensive understanding of the US digital advertising ecosystem, including IAB standards and best practices, the US programmatic supply chain, and current privacy, identity, and measurement dynamics.

• Practical experience with DSPs.

• Proven track record in building and optimizing live programmatic campaigns, rather than merely briefing them.

• Proficient in English, both written and spoken, at a professional level — essential for a client-facing role in the US.

• Excellent presentation and storytelling abilities.

• Demonstrated accountability for strategy from inception to completion, including financial results.

• Strong team player who collaborates effectively across functions and time zones.

🏝️ Benefits

• Opportunities for professional development.