Senior Social Media Strategist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the Meta strategy (both paid and organic) for a range of healthcare clients.

• Create audience strategies, messaging frameworks, funnel structures, and content pillars that align with client objectives.

• Develop testing roadmaps and continuously enhance strategies utilizing performance insights.

• Discover opportunities where paid and organic efforts can mutually reinforce each other.

• Stay informed about updates on the Meta platform, algorithm modifications, and new features.

• Organize and oversee monthly content calendars for Facebook and Instagram.

• Craft engaging, conversion-oriented social media copy tailored to healthcare audiences.

• Direct community engagement strategies that accurately represent each client's brand.

• Analyze engagement metrics, reach, follower growth, and content performance to drive improvements.

• Offer strategic guidance to the Meta Media Buyer regarding:

• - campaign objectives

• - audience targeting

• - creative testing

• - funnel strategy

• - budget priorities

• Review campaign performance and suggest optimization opportunities.

• Ensure synergy between paid and organic campaigns throughout the customer journey.

• Escalate strategic recommendations and performance risks to the Marketing Manager.

• Generate original campaign concepts based on audience insights and performance data.

• Compose high-converting video scripts, ad hooks, and creative ideas for Meta campaigns.

• Provide clear creative direction to designers, videographers, and photographers.

• Collaborate with the production team from concept development to final delivery.

• Examine creative assets prior to publication to ensure strategic alignment and optimization for Meta.

• Continuously refine creative elements based on campaign outcomes.

• Ensure all advertising adheres to healthcare marketing regulations and Meta policies.

• Develop comprehensive paid and organic Meta reporting.

• Present actionable performance insights and recommendations to the Marketing Manager.

• Contribute to client reporting and strategy presentations.

• Proactively identify opportunities and potential risks before they affect performance.

• Establish and maintain efficient content planning and campaign workflows.

• Create standard operating procedures (SOPs) for Meta strategy and content processes.

• Keep documentation organized to facilitate collaboration across the team.

⛳️ Requirements

• Over 5 years of experience in managing Facebook and Instagram marketing.

• Proven track record in an agency setting serving clients from Australia, the US, or the UK.

• Experience juggling multiple client accounts in a fast-paced agency environment.

• Strong background in marketing high-ticket service businesses reliant on lead generation, such as healthcare, medical, dental, cosmetic, professional services, or related fields.

• Demonstrated success in creating Meta strategies that yield qualified leads and measurable business outcomes.

• Excellent written and verbal communication skills in English.

• Experience crafting conversion-focused ad copy, video scripts, and creative briefs.

• Experience leading creative direction for designers, videographers, and photographers.

• **Technical Skills**

• In-depth knowledge of Meta Ads Manager, Business Manager, Pixel, and Conversion API.

• Strong comprehension of Meta's paid and organic ecosystem.

• Experience planning creative content for Reels, Stories, Feed Ads, and other Meta placements.

• Strong analytical abilities to translate campaign data into actionable strategies.

• Familiarity with project management and content planning tools.

🏝️ Benefits

• Opportunity to work with a dynamic team in the healthcare sector.

• Professional development and growth opportunities.

• Flexible work environment.

• Competitive salary and performance-based incentives.