Senior Social Media Manager, Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance Midi’s social strategy.

• Design and implement Midi’s social media strategy across various platforms, establishing content pillars, audience engagement tactics, and channel priorities.

• Create platform-specific strategies that maintain brand consistency while accommodating native social behaviors.

• Stay informed about platform updates, emerging formats, and cultural trends to consistently refine our approach.

• Spot opportunities to boost brand awareness, share of voice, and community engagement in women's midlife health.

• Develop content and creative systems that prioritize social media.

• Manage the social content calendar and oversee content creation from concept to publication.

• Create and improve workflows that ensure consistent, high-quality, platform-native execution.

• Collaborate with creative, design, video, and external partners to bring social concepts to fruition.

• Produce content that educates, entertains, inspires discussion, and encourages word-of-mouth promotion.

• Foster growth through analytics and experimentation.

• Evaluate channel performance, audience behavior, and cultural trends to enhance content strategy.

• Lead test-and-learn initiatives across platforms, formats, and storytelling methods.

• Convert social insights into actionable suggestions for marketing and brand teams.

• Build community and shape discussions.

• Formulate content and engagement strategies that strengthen relationships with patients and potential customers.

• Monitor social dialogues and pinpoint opportunities to engage in and lead cultural moments related to women’s health.

• Collaborate with community, PR, and influencer teams to amplify significant moments and manage reactive opportunities.

• Use audience feedback to guide broader marketing and customer insights.

⛳️ Requirements

• Over 7 years of social media experience within a consumer brand, agency, or rapidly growing organization, demonstrating success in audience growth and engagement.

• Proven track record of building and scaling social presence across various platforms.

• A portfolio that highlights social-first creative thinking, platform-native storytelling, and quantifiable results.

• Strong comprehension of social strategy, content creation, community engagement, paid media, analytics, and digital consumer behavior.

• Ability to balance overarching strategy with hands-on execution, including content creation, production, and publishing.

• Strong creative instincts paired with excellent writing and storytelling capabilities.

• In-depth knowledge of social platforms, emerging trends, algorithms, and online culture.

• Strong analytical mindset with experience leveraging data to inform creative choices.

• Excellent collaboration skills and the ability to influence cross-functional stakeholders.

• Capability to thrive in a fast-paced environment, manage multiple priorities, and adapt swiftly.

🏝️ Benefits

• Currently, Midi is unable to offer visa sponsorship.

• All candidates must be authorized to work in the United States without current or future sponsorship needs.

• Midi Health is an Equal Opportunity Employer committed to pay equity, ensuring that all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.