Senior Social Media & Influencer Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage daily influencer relationships, oversee activation execution, ensure quality assurance, and optimize creator partnerships.

• Lead the planning and execution of social content strategies and platform initiatives.

• Supervise social media content planning, influencer activities, and paid media amplification efforts.

• Develop annual and monthly social and influencer plans that align with brand activations and objectives.

• Engage in Brand and Marketing planning sessions, providing insights from social and influencer perspectives.

• Collaborate with agency partners on social boosting, influencer initiatives, and related activities.

• Create and implement a social-first content strategy aimed at fostering community and driving engagement.

• Assist with influencer briefs, evaluations, contracts, concepts, and the review of final assets.

• Incorporate social-first activation concepts into content, media, and retail media strategies.

• Ensure quality control of content in collaboration with Brand, Legal, Product, and Creative teams.

• Work with Customer Support to establish tone and voice for community management responses.

• Analyze and report on KPIs, sharing insights through cross-functional discussions and monthly leadership updates.

• Introduce operational enhancements and guidelines for future activations.

• Observe DIY culture to identify cultural trends, topics, and opportunities for brand activations.

• Report directly to the Sr. Director of Social and Influencer.

• Help bring the CRAFTSMAN purpose and mission to life across social and creator channels.

⛳️ Requirements

• Bachelor’s degree in marketing or a related discipline.

• A minimum of 5-7 years of experience in influencer/creator or social media marketing within the consumer-brand sector or at an agency.

• At least 5 years of experience in managing content creation.

• Practical experience in executing influencer campaigns from start to finish.

• Extensive knowledge of TikTok, Meta, YouTube, and Pinterest.

• Comfortable working collaboratively in multidisciplinary teams.

• Excellent communication and storytelling abilities.

• Proven experience in managing multiple projects and priorities effectively.

• Skills in influencing and building relationships across various stakeholders, functions, and levels.

• Strong creative thinking and problem-solving capabilities.

• Empathy towards consumers, along with analytical and research skills.

• Strong mentoring capabilities and a genuine interest in developing others.

• Experience in building and optimizing workflows.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Life insurance.

• Vision insurance.

• Disability benefits.

• 401(k) plan.

• Employee Stock Purchase Plan.

• Paid time off, including vacation, holidays, and personal days.

• Tuition reimbursement.

• Wellness program.

• Discounts on Stanley Black & Decker tools and products.

• Discount programs for various vendors and partners.

• Opportunities for career development and multiple career paths.

• Access to a digital learning portal.

• Participation in Lean Academy and an online university.

• Engagement in volunteerism, giving back, and sustainable business practices.