Senior PR Manager – Asia

This is a fully remote position, open to applicants in Japan.

📋 Description

• Develop and implement a comprehensive public relations and communications strategy for Southeast Asia, ensuring alignment with Binance’s global positioning and the realities of local markets.

• Emphasize Southeast Asia as a primary growth area, fostering enhanced media engagement, increased visibility, and ongoing brand credibility.

• Tailor messaging and strategies for smaller or restricted markets, prioritizing compliance-safe communications and effective reputation management.

• Cultivate, nurture, and expand robust relationships with leading business, financial, and tech media throughout the region.

• Achieve consistent, high-quality media coverage including interviews, opinion pieces, commentary, and feature articles.

• Establish Binance spokespeople as credible thought leaders in the realms of cryptocurrency, blockchain, financial innovation, and regulation-conscious growth.

• Collaborate closely with Legal, Compliance, and Policy teams to guarantee that all external communications are precise, compliant, and appropriately risk-managed.

• Assist in communications regarding regulatory changes, market limitations, and compliance milestones in a clear and responsible fashion.

• Serve as a vital communications partner during issues management or crisis situations.

• Spearhead PR planning and execution for product launches, partnerships, corporate announcements, and regional campaigns.

• Ensure that announcements are localized effectively while upholding a consistent regional narrative.

• Coordinate with global PR teams to synchronize timing, messaging, and spokesperson strategies.

• Oversee and guide local PR agencies where necessary, ensuring clear briefs, high standards, and measurable results.

• Collaborate across functions with Marketing, Social, Community, Partnerships, and Global Communications teams.

• Provide senior-level guidance to internal stakeholders on media strategy and public positioning.

• Monitor and assess PR performance using key metrics (share of voice, sentiment, message effectiveness, tier-1 coverage).

• Present clear monthly and quarterly reports that include insights, risks, and recommendations.

• Continuously enhance strategy based on data, market feedback, and the regulatory landscape.

⛳️ Requirements

• 8–12+ years of experience in public relations, communications, or corporate affairs.

• Strong foundation in financial services, fintech, technology, cryptocurrency, or regulated sectors.

• Direct, hands-on experience managing multi-market or regional PR strategies in Asia (Japan/Korea).

• Exceptional media instincts with strong storytelling and message framing abilities.

• High level of regulatory awareness and sensitivity to risk.

• Capability to operate strategically while remaining focused on execution.

• Strong stakeholder management skills and cross-cultural communication abilities.

• Confident advisor to senior leaders and spokespersons.

• Fluency in English is essential for coordination with overseas partners and stakeholders. Proficiency in additional languages is a plus.

🏝️ Benefits

• Competitive salary and company benefits

• Work-from-home arrangement (this may vary depending on the nature of the business team's work)