Senior Performance Creative Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the creative strategy and messaging across various paid social platforms, overseeing the process from initial brief to execution.

• Perform research driven by performance metrics and enhance messaging and briefs using data from advertising platforms and competitor analysis.

• Create compelling creative concepts rooted in consumer insights and platform dynamics.

• Write and direct copy and frameworks that shape perception and enhance performance.

• Collaborate with design, editing, and media buying teams to ensure cohesive creative execution throughout the process.

• Mentor and guide junior creatives, fostering improved execution and strategic thought.

• Present innovative creative concepts and directions to both clients and internal teams.

• Convert performance analytics and qualitative insights into practical creative enhancements.

• Remain informed about emerging trends, cultural developments, and new creative formats.

⛳️ Requirements

• Outstanding writing skills, particularly in short-form, digital-first content, accompanied by a portfolio that showcases this expertise.

• A strategic and creative mindset that is both intuitive and informed by data.

• Profound understanding of consumer behavior, platform algorithms, and the art of brand storytelling.

• Proven experience in creating performance-focused content that yields business results.

• Capability to analyze performance data to guide creative adjustments.

• Strong leadership and communication skills.

• A genuine passion for mentoring and empowering colleagues.

• An inquisitive nature and a proactive approach.

• Proficiency in both written and spoken English is essential.

• Must be located in Canada and align with Eastern Time working hours.

• Experience in performance-driven creative strategies and a data-centric approach to creativity.

• A robust portfolio that highlights creative thinking, copywriting, and performance-oriented creativity in short-form and visual content.

• Comfort with interpreting performance metrics to guide creative shifts; experience with MotionApp is advantageous.

• Background in collaborating across diverse teams and disciplines in a fast-paced setting.

🏝️ Benefits

• Unlimited Time Off & Sick Days.

• Flexible working hours.

• Comprehensive insurance fully covered by the employer.

• RVER (QC) | RRSP (ONT).

• Provision of a company laptop.

• An annual allocation of $1000 for health, wellness, and home office setup.

• Willingness to cover WeWork expenses for 1–2 days per week.

• Fully remote work option available, with the possibility to work from any location.

• Significant opportunities for professional growth!