Senior Paid Media Specialist – SEM, Paid Social

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take full responsibility for client paid media accounts, overseeing everything from onboarding to ongoing management, including media plans, budgets, campaign structures, audience strategies, and creative briefs.

• Strategically plan, launch, and enhance campaigns across platforms such as Google Ads (Search, Performance Max, YouTube), Meta Ads, and LinkedIn Ads; with potential expansion to Microsoft Ads, TikTok, and other relevant platforms.

• Implement structured testing initiatives for ad copy, creative assets, landing pages, and bidding strategies, scaling successful approaches.

• Establish and maintain precise conversion tracking using GA4, Google Tag Manager, Meta Pixel/CAPI, and offline conversion imports, while ensuring data integrity.

• Create comprehensive, insightful client reports and directly present findings, insights, and recommendations to clients.

• Carefully manage budgets to achieve CPA/ROAS targets.

• Keep abreast of platform updates (Privacy Sandbox, AI-driven bidding, new ad formats) and provide proactive advice to clients.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with at least 2 years managing multiple client accounts (experience in agency or freelance work is preferred).

• In-depth knowledge of Google Ads, Meta Ads, and LinkedIn Ads; capable of auditing an account and identifying inefficiencies within an hour.

• Strong analytical capabilities, including proficiency in GA4, spreadsheets, attribution logic, and incrementality thinking.

• Exceptional written and verbal English communication skills; comfortable delivering presentations to clients.

• Certifications in Google Ads and Meta Blueprint are advantageous, but results take precedence.

• Preferred experience includes Microsoft Ads, TikTok Ads, Reddit Ads, or X Ads.

• Experience in B2B lead generation (LinkedIn ABM, G2/Capterra PPC).

• Familiarity with Programmatic/DSP (DV360, StackAdapt).

• Knowledge of landing pages and conversion rate optimization (Unbounce, Webflow, A/B testing tools).

• Basic scripting or automation skills (Google Ads Scripts, Supermetrics, Looker Studio).

🏝️ Benefits

• Competitive compensation reflecting expertise – we seek top talent and offer corresponding pay.

• Long-term remote work with allowances, allowing you to enjoy the comfort of your home while benefiting from our generous allowances!

• Reimbursement allowance of up to 15K for your home office setup.

• Standard work week of 5 days from Monday to Friday.

• Flexible working hours, allowing you to choose your schedule (within reasonable limits).

• A flat management style with an open-door policy – no micromanagement and your opinions are valued!

• Opportunity to work with the latest technologies, develop your skills, and collaborate with clients from Australia and Europe, along with a chance to earn more through our self-training program.

• Enrollment in HMO for a maximum of 3 immediate dependents starting on your first day.

• Incentive-based wellness program.

• Opportunities for Toastmasters, English classes, and other learning experiences.

• Complimentary consultations with Arcanys registered nutritionist-dietitians.

• Free access to our Arcanys CrossFit gym, or a company-sponsored membership at a gym of your choice, whichever best fits your needs.