Senior Marketing Manager, Therapy Awareness – Field Marketing

📋 Description

• Oversee the creation and implementation of extensive therapy awareness initiatives that enhance understanding, consideration, and demand for Saluda’s therapy among specific clinical audiences.

• Convert clinical data, health economic insights, and patient outcomes into clear, compliant messaging and educational initiatives.

• Collaborate with Clinical, Medical Affairs, and Health Economics teams to provide accurate and engaging disease state education.

• Create multi-channel awareness campaigns, including live events, peer-to-peer education, digital resources, and analytics-driven engagement.

• Design and implement scalable field marketing strategies that align with sales objectives across various regions and launch phases.

• Act as the main marketing liaison for the field sales organization, ensuring alignment with priorities and consistent execution.

• Create field-deployable resources and initiatives such as regional meeting materials, speaker programs, workshops, and local engagement activities.

• Establish feedback mechanisms with sales leadership and field teams to continuously enhance programs and materials.

• Set success metrics and KPIs for therapy awareness and field marketing initiatives.

• Evaluate performance data to gauge impact, uncover insights, and refine strategies.

• Effectively manage budgets to ensure high ROI and optimal resource utilization.

⛳️ Requirements

• A Bachelor’s degree is required; an MBA or advanced degree is preferred.

• A minimum of 7 years of marketing experience in the medical devices, pharmaceuticals, or healthcare technology sectors.

• Demonstrated experience in leading therapy or disease-state awareness campaigns.

• Strong background in field marketing, sales enablement, and commercial execution.

• Experience in supporting product launches and commercialization during growth stages.

• Proven ability to collaborate cross-functionally in a regulated setting.

🏝️ Benefits

• Saluda Medical values diversity and equal opportunity.

• We are dedicated to forming a team that reflects a wide range of backgrounds, perspectives, and skills.

• We believe our people are the foundation of our inspiration and innovation.