Senior Marketing Analyst, Strategy & Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct data analysis, construct models, test hypotheses, identify root causes, create prototypes, forecast performance, generate Tableau reports, and write SQL scripts; extracting insights from these data activities to guide marketing decisions.

• Utilize descriptive (what occurred) and diagnostic (why it occurred) analytics to craft targeted, actionable recommendations for marketing leaders.

• Establish metrics that are independent, comprehensive, precise, promote appropriate behaviors, and align with the company's strategic goals.

• Evaluate and analyze the performance of SEM, SEO, and Generative AI channels—assessing spend efficiency, keyword and query performance, organic visibility and share of voice, funnel conversion, and lead value/ROAS—to inform budget allocation and channel strategy.

• Map marketing processes and channel journeys to their corresponding data flows spanning acquisition, engagement, and revenue generation.

• Proactively seek and highlight opportunities to enhance efficiency, conversion, revenue generation, client and talent experience, operations, communication, systems & tools, cash utilization, etc.

• Collaborate closely with marketing stakeholders, data analysts, and business process owners to facilitate data-driven decision-making, while balancing and prioritizing competing requests across teams.

• Employ Generative AI tools (such as Claude, Gemini, and ChatGPT) to expedite analysis, automate reporting workflows, and assess the growing influence of AI-driven search and referral channels on marketing performance.

• Develop and sustain marketing data infrastructure from lead acquisition to revenue generation, setting up and integrating Google Analytics, Google Search Console, and Google Ads as necessary.

⛳️ Requirements

• A Bachelor’s degree is mandatory.

• At least 5 years of experience in data analysis, analytics, or business intelligence is essential, focusing on marketing analytics.

• A minimum of 2 years of experience in general consulting or an analytical operations role is required.

• Proven experience in analyzing SEM (paid search), SEO (organic search), and Generative AI / AI-driven search channels is necessary.

• A solid background in math, science, finance, engineering, or statistics combined with deep business acumen is essential; advanced degrees and/or an MBA are advantageous.

• Familiarity with BI tools (Tableau, Qlik, PowerBI, etc.) is required.

• Proficiency in SQL; experience with R, Python, or MATLAB is a bonus.

• Practical experience using Generative AI tools like Claude, Gemini, or ChatGPT to assist with analysis, automation, and reporting.

• Experience in exploratory data analysis, prototyping, hypothesis testing, root cause analysis, business process modeling, forecasting, creating predictive models, defining metrics, and/or measuring marketing performance.

• A history of linking data and analytics to marketing strategies, financial performance, and operations to effect real change.

• Working knowledge of probability and statistics; experience with process improvement is a plus.

• Proven capability to manage diverse stakeholders and juggle multiple, conflicting priorities in a dynamic environment.

• Skill in articulating complex issues in a simple and intuitive manner, with a readiness to challenge assumptions, communicate limitations, and identify blind spots.

• Exceptional written and verbal communication skills.

• Capacity to thrive in a fast-paced, rapidly expanding company and manage a variety of challenges, deadlines, and diverse contacts.

🏝️ Benefits

• Participation in a 401(k) retirement plan

• Medical, dental, and vision health insurance plans

• Basic life insurance coverage along with short-term and long-term disability coverage

• Access to flexible spending, dependent care, and health savings accounts

• Access to telehealth virtual doctors

• An employee assistance program

• Flexible paid time off