Marketing Operations and Analytics Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee daily operations of marketing automation, including campaigns, forms, landing pages, and lead routing.

• Enhance and maintain our marketing technology stack, ensuring seamless integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.

• Collaborate with demand generation, content, and product marketing teams to launch and refine campaigns that guide prospects through the sales funnel.

• Develop and manage lead scoring and journey frameworks to provide Sales with high-quality leads that include comprehensive context.

• Create dashboards and reports to assess marketing performance, attribution, and return on investment.

• Investigate and implement AI tools to expedite campaign creation, personalization, and data management.

• Act as an internal authority on AI-enhanced workflows, promoting innovative methods to work more efficiently.

⛳️ Requirements

• Minimum of 4 years of experience in marketing operations, growth marketing, or demand generation roles.

• Expertise in marketing automation platforms (such as HubSpot, Marketo, or similar).

• Experience with CRM system integrations (Salesforce preferred).

• Strong analytical and technical skills—adept at building workflows, managing data, and resolving integration issues.

• Understanding of UTM tracking, attribution, and funnel reporting.

• Basic knowledge of HTML/CSS and fundamental API/webhook logic.

• Practical experience with or interest in AI tools for campaign assistance (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.).

• Exceptional communication and collaboration abilities—particularly across both technical and creative teams.

🏝️ Benefits

• Take ownership of your outcomes and significantly influence the business.

• Collaborate with motivated, passionate colleagues on a daily basis.