Senior Marketing Analyst

This is a fully remote position, open to applicants in Germany.

📋 Description

• Attribution & Channel Strategy: Take responsibility for the monthly, finance-verified CAC and multi-touch attribution (MTA) models; provide guidance on optimal budget allocation.

• Fatigue Detection: Recognize channel saturation and creative fatigue across the entire mix (Meta, Google, TikTok, etc.) before they adversely affect the P&L.

• Onsite & Merchandising Optimization: Leverage data to enhance PDP performance, recommendation logic, and checkout processes.

• Scientific CRO: Manage the testing backlog in collaboration with the E‑Com Manager, ensuring that each experiment has well-defined power, sample size, and kill criteria.

• Data Modeling & Warehouse Power User: Develop SQL and dbt models for the fundamental dashboard stack (cohorts, P&L, funnels).

• Data Integrity: Perform quarterly audits of the tracking pipeline to guarantee that budget decisions are informed by reliable data.

• Retention & Lifecycle Cohort Mastery: Evaluate LTV, repurchase rates, and time-to-second-order to foster long-term growth.

• CRM Synergy: Collaborate with CRM to create operational patient segmentations and assess Klaviyo flow performance.

• Experimentation & Methodology Standard Setting: Uphold stringent testing standards and maintain a centralized repository of insights.

• Incrementality Specialist: Develop regional holdouts and catchment-level divisions to assess the actual impact of brand and influencer expenditure.

⛳️ Requirements

• The Non-Negotiable Requirement: Proven experience leading the analytics function for a DTC/e-commerce business with a GMV of €100M or more.

• The In-House Operator: Experience as a Growth/Marketing Analyst at a brand generating €100M+ in revenue.

• The Lead Agency Analyst: Managed the complete model and recommendation framework for a client with revenues exceeding €100M.

• Technical Expert: Proficient in advanced SQL (raw events) and familiar with modern data warehouses (BigQuery, Snowflake, dbt).

• Modeling & Automation: Utilize Python or R for intricate modeling and AI-enhanced workflows (e.g., Claude, Cursor) to boost productivity.

• The E‑Com Stack: Practical experience with Shopify, Klaviyo, Meta/Google Ads, and attribution tools like Klar, Northbeam, or Triple Whale.

• Methodology: Expertise in MMM, MTA, and incrementality testing.

• Experience: 4+ years in relevant positions.

• Soft Skills: Self-motivated and commercially savvy; fluent in English (German is an advantage).

🏝️ Benefits

• Dedicated Focus: A position with no context-switching, allowing you to fully concentrate on the Shopify platform.

• High Autonomy: A high-trust environment with few management layers, working directly with the CPO.

• Competitive Package: Attractive, investor-backed compensation within a rapidly growing healthtech company.

• AI-First Culture: Engage in an engineering culture that emphasizes output and speed through AI-enhanced workflows.

• Career Growth: Clear pathways for advancement, such as Lead Shopify Engineer or Head of Frontend Engineering.

• Flexible Location: Options to work from our Hamburg office or remotely from anywhere in Germany.