Senior Manager, Paid Influencer Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid influencer roadmap, strategy, and performance in relation to growth objectives.

• Create testing frameworks that span creators, content formats, platforms, and audience segments.

• Discover new avenues to enhance customer acquisition and generate additional revenue.

• Stay updated on trends within the creator economy and suggest strategic investments.

• Oversee channel forecasting, budget distribution, and performance metrics.

• Enhance the creator mix, partnerships, and investment strategies to boost efficiency and scalability.

• Provide executive-level reporting, insights, and strategic recommendations.

• Construct and manage a diverse creator portfolio across various platforms and tiers.

• Lead negotiations regarding creator partnerships, usage rights, and long-term contracts.

• Develop scalable partnership frameworks that align brand and performance goals.

• Collaborate closely with Brand, Growth, Creative, and Product teams to support launches and business objectives.

⛳️ Requirements

• A minimum of 5 years of experience in influencer marketing and creator partnerships.

• Demonstrated ability to own and expand a paid influencer channel with quantifiable revenue and acquisition results.

• Experience managing influencer partnerships from inception to completion at scale.

• Strong knowledge of performance marketing, attribution, incrementality, and measurement techniques.

• Proven experience handling substantial influencer budgets and making investment choices based on business outcomes.

• Outstanding analytical and problem-solving capabilities, with a knack for linking channel performance to broader business results.

• Extensive understanding of the creator economy, platform ecosystems, and emerging social trends.

• Familiarity with analytics and reporting tools (Omni preferred).

• Thrives in a dynamic, entrepreneurial atmosphere and is inspired by developing scalable growth initiatives.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage options with generous employer contributions, along with access to FSA/HSA/Dependent Care FSAs.

• Up to 12 weeks of fully paid parental leave, depending on tenure, along with access to additional fertility care services through KindBody.

• Annual reimbursements to enhance your workspace, from standing desks to desktop succulents!

• Monthly reimbursements for remote work options, including day passes and monthly memberships, giving you the freedom to work from anywhere.

• Monthly reimbursements to promote wellness, covering meal services, gym memberships, and monthly massages, allowing our team the flexibility to define their own wellness.

• Employee discounts on all Caraway Home products to elevate your kitchen and home life.

• Complimentary products as a new hire, with opportunities to expand your Caraway Home collection.

• Equity options: We are confident in our product and our business's potential for growth. 401k: A 3% company match to support your future planning.

• Connection is a priority (even in our fully remote environment). We host monthly virtual events, company-wide offsites, and provide numerous opportunities for new Caraway swag!