Influencer Marketing Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Identify, recruit, and onboard creators from both the Insense marketplace and external sources.

• Pair creators with client campaigns by assessing brand compatibility, campaign objectives, and target demographics.

• Oversee influencer campaigns from inception to conclusion, including creator sourcing, briefing, content oversight, and performance evaluation.

• Assist with UGC campaigns in collaboration with the Account Management team.

• Establish and nurture robust relationships with creators and influencers to foster long-term collaborations.

• Expand and manage a network of high-performing creators for upcoming campaigns.

• Facilitate creator communication, negotiate compensation, and oversee deliverables.

• Supervise campaign implementation to guarantee timely content delivery that meets quality expectations.

• Evaluate content performance and provide constructive feedback to creators for enhanced outcomes.

• Keep creators actively engaged through community-driven initiatives, events, and feedback mechanisms.

• Conduct outreach to creators across platforms such as TikTok, Instagram, and other pertinent channels.

• Enhance sourcing and outreach methodologies to boost efficiency and scalability.

• Monitor campaign metrics, analyze outcomes, and disseminate insights to optimize future performance.

• Collaborate closely with internal teams to ensure seamless campaign execution and effective client communication.

• Partner with the Senior Influencer Marketing Manager to refine campaign strategies and enhance performance.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in managing influencer marketing campaigns from start to finish.

• Demonstrated experience in sourcing, recruiting, and managing creators on platforms like TikTok and Instagram.

• Strong grasp of influencer marketing metrics with the capability to optimize campaigns based on performance analytics.

• Proven track record of building and maintaining enduring relationships with creators and influencer networks.

• Excellent project management and communication abilities, with a capacity to handle multiple campaigns concurrently.

• Experience in developing and scaling influencer outreach and creator sourcing processes.

• In-depth knowledge of TikTok, Instagram, social media trends, and best practices for influencer content.

🏝️ Benefits

• 15 days of paid time off, in addition to US holidays (Accrue one extra day for each year of employment.)

• Team retreats in various locations around the globe.

• Exposure to international clients and colleagues across AMER and EMEA regions.