Senior Manager, Ecommerce – Subscription

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of and implement the CRO and testing strategy across front-end pages, landing pages, product pages, and blog content.

• Enhance conversion rates, average order value, subscription adoption, and subscription churn metrics through effective testing.

• Oversee subscription retention, churn, and lifetime value initiatives using ReCharge.

• Implement save tactics, manage dunning processes, minimize involuntary churn, and extend the lifetime value of subscribers.

• Collaborate with the Lifecycle Marketing Manager to create personalized communications for subscribers.

• Design and conduct pricing tests to optimize profit margins and conversion rates.

• Maintain the AfterSell relationship.

• Oversee the roadmap and execution of upsell and cross-sell testing efforts.

• Keep track of competitor vendors and assess any necessary tooling modifications.

• Support product launches and company-wide sales initiatives in collaboration with marketing, creative, and operations teams.

• Work with the Acquisition team on landing page tests aimed at reducing customer acquisition costs (CAC) and increasing new customer return on ad spend (ROAS).

• Actively identify site issues and opportunities for improvement, driving them toward resolution.

• Report directly to the Chief Retention Officer as an individual contributor.

⛳️ Requirements

• 5-7 years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC or subscription-based consumer brands.

• Practical experience with Shopify Plus, ReCharge, and testing tools such as Convert, Optimizely, and VWO, as well as upsell/cross-sell tools.

• Proven track record in designing, executing, and analyzing statistically sound CRO and upsell tests.

• Ability to design unbiased tests and defend the interpretation of test data.

• Working knowledge of dunning management and strategies for reducing both voluntary and involuntary churn.

• Strong perspective on pricing strategy and margin optimization supported by data-driven testing rationale.

• Familiarity with the ecommerce and subscription tooling landscape, including upsell, retention, and CRO platforms.

• Good judgment in assessing build-versus-buy decisions or vendor-switching options.

• Comfort with managing ambiguous, cross-functional tasks in a fast-paced, autonomous, fully remote work environment.

🏝️ Benefits

• Flexible time off plus 9 company-wide holidays each year.

• Enjoy a paid vacation day on your birthday—celebrate your awesomeness!

• 100% of base plan Medical, Dental, and Vision Insurance costs covered for employees by the company.

• Full coverage of Life Insurance and Short-Term Disability Insurance by the company.

• 3% contributions to 401(k) from the employer, regardless of employee participation! (Free money)

• Matching charitable contributions up to $2,500 annually.

• $1,200 annual Work from Home (WFH) stipend.

• Employee Recognition and Rewards Program.

• Pet insurance available.

• Access to employee product samples and discounts.

• Professional Development Fund.

• Complimentary subscription to the Calm App.

• Eligibility for bonuses.