Senior Manager, Content Marketing – Nonprofits

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the nonprofit content strategy within the Global Go To Market organization, working closely with the Events and Communications teams.

• Create and uphold the editorial perspective and content coverage standards.

• Stay informed on cultural and industry trends, adding GoFundMe’s voice to pertinent discussions.

• Ensure alignment of the content strategy with product launches, campaign priorities, and overarching marketing objectives.

• Manage the complete content calendar, striking a balance between thought leadership and content linked to the sales pipeline, while tracking performance metrics.

• Craft and refine high-profile content, including flagship pieces and cornerstone articles.

• Establish editorial quality standards through content reviews and enhancement of team outputs.

• Lead and develop a team of writers by providing structure, creative guidance, and mentorship.

• Construct content team processes and infrastructure, such as briefing templates, editorial workflows, review cycles, and contributor relationships.

• Monitor organic traffic, engagement, pipeline impact, and audience growth.

• Utilize performance insights to fine-tune content strategy and differentiate between distribution challenges and content quality issues.

• Develop channel strategies that include publishing, content repurposing, and expanding reach.

⛳️ Requirements

• Over 10 years of experience in B2B content creation.

• Minimum of 3 years in a leadership position or senior editorial capacity.

• A portfolio showcasing thought leadership, long-form content, and pieces that exhibit a clear and unique voice.

• Demonstrated experience in building or significantly expanding a content function.

• Strong inclination toward data analysis and a clear understanding of content terminology.

• Excellent editorial instincts.

• Ability to provide direct, specific, and actionable feedback.

• Proficient in performance analysis and a history of utilizing insights to guide editorial choices.

• Familiarity with SEO fundamentals.

• Experience in content distribution.

• Background in pipeline-connected content strategy within a SaaS environment.

🏝️ Benefits

• Competitive salary.

• Comprehensive healthcare coverage.

• Equity options.

• Dental insurance.

• Vision insurance.

• Life insurance.

• 401(k) savings plan.

• Geolocation differentials that may enhance salary based on work location.

• Financial support for hybrid work arrangements.

• Financial assistance for family planning.

• Generous parental leave policy.

• Flexible time-off options.

• Resources for mental health and wellness.

• Programs for learning, development, and recognition.

• Access to employee resource groups.

• Opportunities for volunteering.