Senior Integrated Content Marketing Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Take ownership of the comprehensive integrated content strategy and execution for thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks across a portfolio of B2B accounts.

• Conduct content audits aligned with the B2B buyer journey, employing audience research, market analysis, and direct interviews with stakeholders and customers to pinpoint areas where content is effectively generating pipeline and areas that need improvement.

• Establish the strategic direction for the content roadmap of each account, ensuring that all deliverables are aligned with client revenue and pipeline objectives, rather than treating content as an isolated output.

• Improve and optimize business operations through the implementation of AI technologies.

• Utilize Power Digital's nova ecosystem to advance the objectives of your department.

• Ensure the timely completion of all Integrated Content workflows, achieving 100% compliance with Power Digital's processes (Asana, Slack, Pulse).

• Actively communicate strategic insights and essential updates to both internal teams and clients, positioning yourself as the authority on the content direction for the account.

• Keep abreast of B2B content marketing trends and AI-driven content methodologies, advising clients on recommended actions and future strategies.

• Lead cross-functional content initiatives, collaborating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure the content strategy serves as the connective tissue across all channels.

• Independently handle a portfolio of B2B client accounts, ensuring thorough strategic and operational oversight.

• Deliver 100% of Integrated Content outputs with high accuracy and quality, avoiding any errors that could negatively impact revenue for clients.

• Set well-informed content goals and forecasts based on historical client data and current audience requirements, with the flexibility to adapt or revise forecasts as market and account conditions evolve.

• Manage communications with internal teams and clients, including C-level stakeholders.

• Ensure completion and adoption of Power Circuit on relevant accounts.

• Meet deadlines for all deliverables and launches.

• Perform other related tasks as assigned.

⛳️ Requirements

• At least 5 years of experience in a B2B Integrated Content Marketing role that includes direct client-facing responsibilities, ideally within complex, multi-stakeholder sales cycles.

• A background in journalism or copywriting is highly preferred, as this foundation supports credible strategic recommendations and lends authority when crafting or reviewing high-stakes B2B content.

• Proficient understanding of data analysis and data visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.

• Advanced and fluent proficiency with AI tools integrated into the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity, utilized for research, ideation, drafting, and scaling content operations.

• Extensive knowledge of B2B Integrated Content strategy, including thought leadership, lead magnets, sales enablement materials, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, with an emphasis on aligning every deliverable with business objectives and revenue priorities.

• Proven ability to formulate strategy, including defining and defending the content thesis for an account under scrutiny.

• Exceptional skills in time management, prioritization, and organization for strategic planning, task delegation, and reviewing deliverables across a high-volume, high-complexity account load.

• Capability to provide constructive and positive feedback to team members supporting accounts, with a track record of training and enhancing the skills of other strategists or writers.

• A proactive, solution-oriented mindset with a collaborative approach and preference for original thinking over templated execution.

• Outstanding presentation skills, with a proven ability to present integrated content strategies and sales pitches directly to C-suite executives, tailoring storytelling for the audience and delivering actionable, defensible recommendations under executive scrutiny.

• A forward-thinking, product-level viewpoint on the content offering itself, proposing new formats, services, and approaches instead of solely refining existing ones.

🏝️ Benefits

• Base salary paid in USD plus commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance costs.

• National Holidays plus 2 Mental Health Recharge Days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Continuous employee development programs for personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards with prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.