Senior Integrated Content Marketing Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take ownership of the comprehensive integrated content strategy and its execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a range of B2B accounts.

• Conduct content audits aligned with the B2B buyer journey, utilizing audience research, market analysis, and direct interviews with stakeholders and customers to pinpoint areas where content is effectively or ineffectively contributing to pipeline development.

• Define the strategic vision for each account’s content roadmap, ensuring that all deliverables are aligned with client revenue and pipeline objectives rather than viewing content as an isolated output.

• Improve and optimize business operations through the integration of AI technologies.

• Utilize Power Digital's nova ecosystem to advance your department’s goals.

• Guarantee the timely delivery of all Integrated Content workflows, achieving 100% compliance with Power Digital's processes (Asana, Slack, Pulse).

• Proactively provide strategic insights and vital business updates to both internal teams and clients, establishing yourself as the authoritative figure on the account's content direction.

• Keep abreast of B2B content marketing trends and AI-driven content practices, advising clients on recommended actions and future strategies.

• Oversee cross-functional content initiatives, collaborating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure the content strategy serves as the connective tissue across various channels.

• Independently manage a portfolio of B2B client accounts, ensuring thorough strategic and operational oversight.

• Deliver 100% of Integrated Content outputs with a high degree of accuracy and quality, ensuring no errors that could negatively impact client revenue.

• Establish informed content goals and forecasts based on historical client data and current audience demands, with the agility to adapt or re-forecast as market and account conditions evolve.

• Facilitate communication with internal teams and client stakeholders, including C-level executives.

• Achieve Power Circuit Completion & Adoption on relevant accounts.

• Ensure timely completion of all deliverables and launches.

• Perform other relevant duties as assigned.

⛳️ Requirements

• At least 5 years of experience in a B2B Integrated Content Marketing role, with direct client interaction experience, preferably in complex, multi-stakeholder sales cycles.

• A background in journalism or copywriting is highly preferred, as this foundation enhances credible strategic recommendations and establishes authority when creating or reviewing high-stakes B2B content.

• Advanced proficiency in data analysis and data visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.

• Fluent and advanced knowledge of AI tools as a central element of the strategic workflow, particularly Claude, ChatGPT, Gemini, and Perplexity, utilized for research, ideation, drafting, and large-scale content operations.

• In-depth understanding of B2B Integrated Content strategy, encompassing thought leadership, lead magnets, sales enablement materials, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales, and conversion-focused landing pages, and brand messaging, prioritizing alignment with business goals and revenue targets.

• Proven capability to set strategy, including defining the content thesis for an account and defending it under scrutiny.

• Exceptional skills in time management, prioritization, and organization, essential for strategy planning, task delegation, and reviewing deliverables across a high-volume, complex account load.

• Ability to provide constructive feedback to team members working on accounts, with demonstrated experience in training and enhancing the skills of other strategists or writers.

• A proactive, solution-oriented problem solver with a collaborative mindset and a preference for original thinking over template-based execution.

• Outstanding presentation skills, with a proven record of delivering integrated content strategy and sales pitch presentations directly to C-suite executives, adjusting storytelling for the audience and providing actionable, defendable recommendations under executive scrutiny.

• A forward-thinking, product-level perspective on the content offering itself; someone who introduces new formats, services, and approaches rather than merely refining existing ones.

🏝️ Benefits

• Base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• A fully flexible work environment: full remote, in-office, or hybrid.

• Healthcare stipend of $50/month to assist with your healthcare or insurance expenses.

• National Holidays plus 2 Mental Health Recharge Days each year.

• Unlimited opportunities for growth and leadership within a rapidly expanding firm.

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards, including prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.