Senior Growth Manager – DTC E‑Commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• In the role of Senior Growth Manager, you will oversee our entire growth mechanism and work on its continuous enhancement.

• You are responsible for our performance marketing strategy along with the daily management of our advertising accounts.

• You will conduct daily analyses of campaign performance using Meta Ads Manager, Rule1, and Triple Whale.

• You will independently make decisions regarding budgets, testing, and scaling based on pertinent KPIs.

• You will create structured frameworks for creative testing and determine which hooks, creatives, and concepts to scale or pause.

• You will develop audience strategies for cold, warm, and retargeting audiences.

• You will collaborate closely with our Creative Strategist, providing data-driven performance briefs that include clear and actionable recommendations.

• You will continuously analyze and refine our quiz funnel.

• You will iteratively enhance landing pages through data-driven A/B testing.

• You will optimize the checkout, upsell, and post-purchase processes with an emphasis on conversion rates, average order value, and profitability.

• You will evaluate the performance of our Klaviyo flows and continually advance our lifecycle marketing strategy.

• You will work on optimizing repurchase rates, customer lifetime value (LTV), and subscription retention.

• You will analyze the behavior of various customer segments over time and derive specific growth actions.

• You will take ownership of our tracking and attribution framework to ensure a solid data foundation.

• You will assess KPIs such as ROAS, CAC, LTV, CPA, and overall profitability, making decisions based on data insights.

• You will generate weekly performance reports that include actionable recommendations.

• You will analyze marketing expenditure in relation to the cost of goods and profitability, developing sustainable scaling strategies.

• You will identify new growth opportunities and test additional channels like TikTok Ads or YouTube Ads.

⛳️ Requirements

• A minimum of 3 years of experience in performance or growth marketing within a D2C (direct-to-consumer) or e-commerce setting.

• Proven success in managing and scaling Meta ad budgets of at least €200,000 per month.

• Comprehensive understanding of the entire growth funnel — from paid advertising through landing pages, quiz funnels, checkout, email marketing, subscriptions, and retention.

• Strong data-driven mindset with the ability to derive concrete growth strategies from KPIs.

• Hands-on experience with Meta Ads Manager, Rule1, Triple Whale, Shopify, Klaviyo, and GA4.

• Capability to develop strategic growth plans and implement them autonomously.

• Ability to work independently, highly organized, and requiring no micromanagement.

• Fluent in German (minimum C1 level).

🏝️ Benefits

• Fully remote position with maximum flexibility.

• Freelance engagement with a long-term horizon (12+ months).

• Optional performance-based compensation linked to collaboratively defined growth objectives.

• Direct collaboration with the founder, offering significant opportunities to shape the role.

• High level of responsibility, quick decision-making, and tangible impact on the company's success.