Senior Direct Response Copywriter

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create engaging copy to enhance performance marketing efforts for both acquisition and retention.

• Craft conversion-oriented text for platforms including Meta, TikTok, Google, YouTube, paid and organic social media, lifecycle emails, SMS, landing pages, and product campaigns.

• Design and optimize landing pages, product detail pages, advertorials, subscription offers, messaging strategies, and creative variations.

• Build and refine email and SMS flows targeting acquisition, onboarding, conversion, retention, and win-back strategies.

• Develop promotional initiatives to support product launches, subscriber growth, retention, and maximizing customer lifetime value.

• Conduct tests on subject lines, offers, messaging strategies, and calls to action.

• Collaborate with Marketing, Creative, Design, Lifecycle, and Compliance teams by leveraging customer insights and analyzing campaign performance.

• Analyze CTR, CPA, CVR, and ROAS metrics to identify successful concepts and enhance underperforming creatives.

• Keep track of competitor messaging and trends in direct response marketing.

• Simplify complex topics related to telehealth, medical, and wellness into clear, persuasive, and empathetic copy.

• Ensure all copy adheres to Willow’s brand voice, as well as FDA and FTC advertising regulations, internal compliance guidelines, and platform policies.

• Manage multiple projects from initial brief to final delivery.

⛳️ Requirements

• Over 5 years of experience in direct response or performance copywriting within a rapidly growing DTC brand, performance agency, or consumer-facing company.

• Demonstrated ability to write conversion-driven copy across paid social media, lifecycle emails and SMS, and landing pages.

• Strong knowledge of direct response principles, consumer psychology, messaging strategies, and offer positioning.

• Experience in utilizing performance data to create, test, and refine creative concepts.

• Background in writing direct response copy within healthcare, telehealth, wellness, or other regulated sectors.

• Familiarity with FDA and FTC advertising regulations and paid platform policies.

• Exceptional writing skills and editorial judgment.

• Capacity to write persuasively and empathetically on topics related to personal health, wellness, body image, and confidence.

• Organized and proactive approach to managing multiple projects while collaborating across Marketing, Creative, Lifecycle, and Design teams.

• Comfortable using AI tools for research, ideation, and iterative processes, supported by strong writing fundamentals.

🏝️ Benefits

• Flexible working hours with meetings scheduled in EST.

• Freedom to work from any location of your choice.

• Enjoy a fun and casual work culture.

• Participate in employee engagement activities and virtual gatherings.

• Be part of a diverse, global team.