Senior Digital Marketer – US Client

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Strategize, initiate, and oversee ad campaigns on Meta (Facebook & Instagram).

• Design and enhance Google Ads campaigns aimed at increasing traffic and conversions.

• Create and refine ad creatives, copy, audience targeting, and campaign frameworks.

• Monitor the performance of campaigns and optimize for cost per acquisition and return on investment (ROI).

• Construct and manage marketing funnels to facilitate user acquisition.

• Develop and implement email marketing campaigns along with automated sequences.

• Segment target audiences and enhance email performance metrics (open rates, conversions).

• Produce and edit short-form content (TikToks, Reels, Shorts).

• Generate User-Generated Content (UGC) style videos for both ads and organic use.

• Publish and schedule content across various social media channels.

• Repurpose existing content across platforms to maximize outreach.

• Perform A/B testing on advertisements, landing pages, and messaging strategies.

• Track and assess key performance indicators (CPA, CTR, ROAS, conversions).

• Oversee CRM and lead tracking systems.

• Collaborate on marketing strategies, campaigns, and initiatives for growth.

• Keep abreast of trends, advertising strategies, and updates from platforms.

• Support the optimization of landing pages and websites.

⛳️ Requirements

• Minimum of 5 years of demonstrated experience in digital marketing or performance marketing.

• Proven experience in managing Meta Ads and Google Ads campaigns.

• In-depth understanding of paid media strategies and lead generation techniques.

• Familiarity with email marketing platforms and automation tools.

• Proficient video editing skills using tools such as CapCut, Premiere Pro, or similar applications.

• Experience in creating engaging social media content (TikTok, Reels, Shorts).

• Analytical mindset capable of interpreting data and making informed decisions.

• Excellent written communication skills for crafting ad copy and messaging.

• Capability to manage multiple campaigns and adhere to deadlines.

🏝️ Benefits

• Competitive salary.

• Opportunity to influence the HR function of a rapidly expanding BPO.

• Collaborate closely with a team of industry experts who have successfully scaled BPOs in the past.

• Opportunities for career growth and professional development.

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