Senior Digital Analytics Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Lead and engage in in-depth analysis initiatives encompassing: Campaign performance, User experience (UX) and behavioral insights, Conversion funnels and e-commerce performance, Product analytics and feature usage, Site pathing and engagement analysis.

• Execute A/B test analysis and deliver statistically robust recommendations.

• Design, construct, and uphold dashboards: Develop new reporting solutions, Enhance existing dashboards and frameworks, Ensure data integrity and business alignment.

• Conduct tracking validation and analytics quality assurance: Validate GA4 and GTM implementations, Assist with site launches and feature releases, Resolve tracking and data discrepancies.

• Examine emerging traffic trends: AI-driven traffic and AIO content, Traffic sources and behavioral patterns, Shifts in engagement and performance.

• Provide ad-hoc analysis: Convert business inquiries into structured analyses, Offer actionable insights and recommendations, Assist stakeholders across Marketing, Product, and UX.

⛳️ Requirements

• Strong Regular / Senior level expertise in Digital Analytics.

• Proficient in English (B2+/C1).

• Practical experience with GA4 and GTM (implementation, validation, troubleshooting).

• Significant experience in dashboard development and data visualization (Looker Studio, Power BI).

• Ability to analyze: Conversion funnels, User journeys and behavior, Campaign performance, Engagement metrics and site interaction.

• Familiarity with A/B testing and statistical analysis.

• Experience with session replay / behavioral analytics tools (e.g., Hotjar, FullStory).

• Strong analytical thinking and problem-solving capabilities.

• Ability to convert complex data into actionable insights and business recommendations.

• Experience with tracking validation, quality assurance, and maintaining data accuracy.

• Proven track record of working within cross-functional teams (Marketing, Product, UX, Engineering).

• Excellent communication and stakeholder management abilities.

• Nice to have: Experience in leveraging AI tools in daily workflows.

• Experience in AI-driven traffic analysis and emerging search trends (AIO / AI-generated traffic).

• Experience with CRM integrations and tracking validation.

• Knowledge of Google Search Console.

• Background in e-commerce or digital product analytics.

• Understanding of GDPR, consent management, and data privacy compliance.

• Experience in product analytics and tracking feature usage.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Opportunities for professional development and continuous learning.

• Flexible working hours and remote work options.

• Comprehensive health and wellness programs.

• A supportive and collaborative work environment.