Senior CRM Specialist, 1:1 Fan Engagement

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the development and execution of extensive CRM campaigns through the utilization of machine learning, predictive modeling, and customized content strategies.

• Oversee the marketing campaign lifecycle from the initial request to execution, concentrating on outbound channels such as email, SMS, and push notifications.

• Conduct audience segmentation and manage execution processes.

• Perform quality assurance on touchpoints, personalization elements, and dynamic content.

• Create and launch marketing campaigns.

• Design and implement A/B and multivariate testing to enhance fan engagement strategies and boost conversion rates.

• Optimize lifecycle CRM initiatives, including onboarding and reactivation, leveraging insights, analytics, and automation tools to maximize fan lifetime value.

• Gather critical insights and lessons for future campaign optimization and template efficiency.

• Work collaboratively with internal teams, partners, and vendors to develop campaign strategies that align with performance goals.

⛳️ Requirements

• Bachelor’s degree.

• A minimum of 3-5 years of experience in CRM Marketing or Marketing Automation.

• Familiarity with technical and production responsibilities across the Adobe platform (AEP, AJO, CJA).

• Experience with Email Service Providers, preferably Epsilon PCM.

• Knowledge of Personalization Tools, with Movable Ink being preferred.

• Experience with SMS Platforms, with Attentive being preferred.

• Proficient in HTML editing and possess the necessary skills to modify templates.

• Strong understanding of channel KPIs, A/B testing, metrics, and reporting processes.

• Proficiency in Photoshop.

• Ability to work autonomously as well as collaboratively within a team.

• Excellent communication skills.

• Strong project and time management skills, with a keen eye for accuracy and organization.

• Capacity to maintain pace in a fast-moving production environment with varying workloads.

• Proven track record of collaboration and managing dependencies among team members during campaign launches.

• A passion for innovation and tackling complex challenges.

• An enthusiasm for sports is a plus.

• Bilingual proficiency in Spanish, German, French, or Portuguese is preferred, but not mandatory.

🏝️ Benefits

• Bonus.

• Benefits.