Senior CRM & Lifecycle Automation Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee new CRM projects from concept to execution.

• Strategically develop new CRM and lifecycle initiatives.

• Create omnichannel customer journeys that span the entire customer lifecycle.

• Map customer journeys for new products, campaigns, and experiences.

• Formulate messaging strategies tailored to various audiences and lifecycle stages.

• Design and implement new lifecycle and automation workflows.

• Construct subscription and membership journeys.

• Develop personalized quiz and recommendation-based journeys utilizing zero- and first-party data.

• Create journeys for cross-selling, upselling, bundling, and replenishment.

• Formulate concepts for win-back and reactivation initiatives.

• Plan and execute omnichannel CRM campaigns utilizing email, WhatsApp, print, and other retention channels.

• Develop segmentation, triggers, and personalization logic.

• Plan, conduct, and analyze A/B tests.

• Assess existing journeys to pinpoint new growth opportunities.

• Prioritize new CRM projects based on anticipated business impact.

• Collaborate closely with the Head of Retention and the CRM agency.

• Assist with short-term, strategically vital CRM projects.

• Build the subscription lifecycle and craft CRM journeys for the future subscription model.

• Develop innovative lifecycle concepts for product launches.

• Utilize AI-supported techniques to optimize CRM processes and content.

• Identify and cultivate new revenue streams to enhance Customer Lifetime Value and retention.

⛳️ Requirements

• Several years of experience in CRM and lifecycle marketing.

• Extensive experience with Klaviyo.

• Proven ability to build complex lifecycle and automation flows.

• Familiarity with the Shopify ecosystem.

• Expertise in strategically designing customer journeys.

• Experience in journey mapping.

• Proficiency in segmentation and personalization.

• Knowledge of designing and evaluating A/B tests.

• Rapid execution skills.

• Ability to work independently and in a structured manner.

• Excellent proficiency in both German and English.

• Experience in supplements, health, or nutrition is advantageous.

• Familiarity with subscription or membership models is a plus.

• Experience in direct-to-consumer e-commerce is beneficial.

• Knowledge of WhatsApp, print, or direct-mail marketing is an asset.

• Understanding of Customer Lifetime Value, retention, and conversion optimization.

• Confident use of AI tools such as ChatGPT, Claude, or similar solutions.

• Availability as a freelancer for at least 25 hours per week; a high workload of approximately 30+ hours per week is offered.

🏝️ Benefits

• Long-term freelance engagement with a significant workload (approximately 30+ hrs/week).

• 100% remote work opportunity.

• A high level of responsibility and ample scope for initiative.

• Direct collaboration with the Head of Retention.

• Swift decision-making processes.

• Engaging projects that have a substantial business impact.

• Collaboration with an experienced CRM agency and a motivated growth team.