Senior CRM Analyst – Insurance

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and spearhead the retention strategy for insurance products within the CRM framework.

• Foster continuous customer engagement with Neon’s insurance offerings.

• Oversee, segment, and utilize clustering intelligence to personalize customer relationship journeys.

• Implement, evaluate, and conduct in-depth analysis of tests, journeys, and campaigns (both in-app and out-of-app) to swiftly integrate insights back into CRM strategies.

• Work closely with cross-functional teams, producing CRM insights that inform and direct product, design, and growth initiatives.

• Formulate and execute action plans aimed at enhancing customer engagement and implementing retention strategies.

⛳️ Requirements

• Bachelor’s degree or equivalent qualification.

• Strong, demonstrated experience in CRM roles, with the maturity suitable for a Senior position.

• Practical, proven experience in designing customer retention and engagement strategies.

• Proficiency with Salesforce Marketing Cloud (especially Automation Studio, Content Builder, and Journey Builder).

• Expertise in testing methodologies relevant to Growth/CRM environments (A/B testing, control group definition, campaign measurement, and lift calculation).

• Familiarity with SQL and data manipulation tools to facilitate independent analysis and customer segmentation.

• Excellent project management skills, a sense of ownership, and the organizational capability to independently lead complex projects.

• Strong analytical mindset and business acumen to transform data and user behavior into loyalty strategies.

• Preferred: knowledge or experience with generative or predictive Artificial Intelligence (AI) tools to enhance flows, tailor content, and produce predictive CRM insights.

🏝️ Benefits

• Fully remote work model, with team gatherings every three months in São Paulo. Includes a budget for acquiring a home office kit and partnerships for coworking access.

• iFood Benefits Card — customize your package with meal and food allowances as well as mobility benefits.

• Gympass, providing access to a network of gyms and online classes.

• Parental support including daycare or babysitter assistance and extended parental leave.

• Comprehensive health and dental coverage.

• Open English: discounted lesson packages available exclusively for Neon employees (Neowners) and their dependents.

• Discounts on MBA and specialization courses at USP ESALQ.