Senior CRM Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Configure, manage, and enhance omnichannel journeys within Adobe Journey Optimizer for transactional, promotional, and informational campaigns across Email, Push, Web Push, WhatsApp, and SMS channels.

• Engage in migration initiatives from legacy marketing automation platforms such as Oracle Responsys and Salesforce Marketing Cloud to AJO.

• Conduct inventory evaluations, prioritize essential flows, and convert business logic into Journey Optimizer architecture.

• Set up and activate channels in AJO, including the configuration of dedicated IPs, sending domains, IP warming plans, integrations with SMS providers, and Mobile SDK for Push.

• Develop and manage segments and audiences based on consolidated profiles within Adobe Experience Platform.

• Oversee and ensure the deliverability of communications, which includes monitoring IP/domain reputation, open rates, bounces, spam complaints, and warmup.

• Assist with AJO integrations with external data sources through APIs and native connectors.

• Supervise data quality and consistency loaded into AEP and address inconsistencies in batch and streaming pipelines.

• Generate and maintain technical documentation detailing configurations, journeys, and integrations.

• Report on campaign performance KPIs and suggest data-driven enhancements.

• Collaborate with Martech, Data, and client business teams to align journeys with CRM strategies and activation goals.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration, Information Systems, Engineering, or a related field.

• Demonstrated experience with Adobe Journey Optimizer in the implementation and operation of production campaigns.

• Comprehensive understanding of Adobe Experience Platform architecture, including datasets, XDM schemas, ingestion pipelines, unified profiles, and identity resolution.

• Experience in managing and executing multichannel CRM campaigns within high-scale environments.

• Capability to translate business logic into technical journey configurations in AJO.

• Self-motivated, detail-oriented, and proficient in communicating with both technical and business stakeholders.

• Familiarity with Adobe Journey Optimizer, Adobe Experience Platform, Adobe Real-Time CDP, Mobile SDK, Web SDK/Adobe Launch, deliverability monitoring tools, Google Analytics 4, Power BI or Looker Studio, and Jira/Confluence.

• Configuration and management of journeys across Email, Push, Web Push, WhatsApp, and SMS channels.

• Modeling XDM schemas and datasets within AEP.

• Deliverability management, including IP warming, sending domains, SPF/DKIM/DMARC, and reputation monitoring.

• Creation and activation of dynamic segments and audiences.

• Integration using REST APIs and native Adobe connectors.

• Experience with migration processes from marketing automation platforms.

• Real-time personalization capabilities in AJO.

• Configuration of consent, privacy, and communication throttling in accordance with LGPD.

• Proficiency in HTML/CSS for crafting email templates.

• Analysis of CRM metrics, including open rates, CTR, conversion, churn, and LTV.

• Fluency in Portuguese is required.

• Advanced English skills for reading technical documentation and communicating with international partners.

• Adobe Journey Optimizer/AEP certification, experience with specific migrations, high-scale industries, CJA, cloud data architecture, Adobe Sensei/generative AI, agile methodologies, and postgraduate degrees are preferred differentiators but not obligatory.

🏝️ Benefits

• Meal and Food Vouchers.

• Home Office Allowance.

• Profit Sharing Program.

• Certification Support Program.

• Health Insurance Plan (with co-pay and dependent fees).

• Life Insurance.

• Childcare Assistance.

• Birthday Day Off.

• Zenklub.

• Extended maternity and paternity leave.

• Talkers Program – English language support.

• Partnerships with educational institutions providing discounts on MBA and postgraduate courses.

• Dental Plan (optional, with monthly fee).

• Total Pass (optional, with monthly fee).

• Health Plan (covered by Webjump).

• Partnership with Sesc.

• Exclusive discounts on English courses.

• Exclusive discounts with universities.

• Certification Subsidy.