Senior Copywriter

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Spearhead a social-first copy strategy for U.S. skincare and beauty brands by developing culture-driven concepts and campaigns that ignite conversation.

• Create and oversee strategic content calendars, establishing pillars, formats, hooks, and messaging tailored to specific platforms.

• Craft and modify bilingual copy (English/Spanish) across social media channels, ensuring the consistency and clarity of the brand voice.

• Monitor trends and platform behaviors (TikTok, Reels, Shorts, etc.) to suggest timely and relevant content.

⛳️ Requirements

• Over 5 years of copywriting experience within creative or digital agencies.

• Expertise in social-first copywriting (TikTok, Instagram Reels, YouTube Shorts) with a strong proficiency in platform-native writing.

• Comprehensive understanding of digital platforms and best practices (formats, hooks, engagement drivers, community language).

• Experience collaborating with beauty and skincare accounts, with insights into category trends and consumer behavior.

• Fluency in trends and culture, particularly regarding influences shaping culture in the U.S.

• Bilingual proficiency (English & Spanish) with exceptional grammar, tone adaptation, and cultural nuance.

• Capability to conceptualize campaigns and convert strategies into high-impact content ideas.

• Strong aptitude for developing strategic content calendars and ensuring consistency across brands and platforms.

🏝️ Benefits

• Holidays in accordance with legal regulations.

• Days off on December 24th and 31st.

• Additional day off for your birthday.