Senior Content Marketing Manager

📋 Description

• Take ownership of the localization strategy for European markets across key languages (currently five).

• Move beyond simple translation by tailoring messaging to meet regional requirements, purchasing motivations, and cultural nuances.

• Collaborate with internal stakeholders, agencies, and/or vendors to develop a consistent and efficient localization workflow.

• Ensure that localized content adheres to global brand standards while remaining authentic and relevant to local audiences.

• Prioritize and oversee localization initiatives for website content, demand generation assets, marketing campaigns, and digital interactions.

• Work alongside the Director of Demand Generation (Europe) and regional Sales leaders to pinpoint priority personas, accounts, and pipeline necessities.

• Investigate regional industries, customer challenges, and competitive landscapes to shape content strategy.

• Create diverse content types (blogs, ebooks, case studies, videos, social media posts, landing pages) that guide prospects through the sales funnel.

• Develop messaging that is not only informative but also distinctive, engaging, and memorable, in alignment with our brand voice and product positioning.

• Collaborate closely with sales and account teams to ensure content resonates with ongoing market conversations.

• Customize messaging for various stages of the buyer's journey to enhance conversion rates and nurture outcomes.

• Analyze and refine performance to ensure significant impact.

• Contribute to establishing ServiceChannel’s brand presence in key European markets without heavily relying on additional budget.

• Work with the Social Media Manager to broaden reach in relevant channels for targeted regions.

• Adapt existing global programs, content, and platforms for regional effectiveness.

• Curate compelling content and help enhance thought leadership for European sales and account leaders on LinkedIn.

• Identify and engage regional communities, forums, events, and peer networks where social proof and credibility are essential.

• Serve as the content marketing lead for Europe within the global Brand & Content team.

• Partner closely with US-based Brand, Content, Social, and Creative Services teams.

• Act as a conduit between global strategy and regional implementation, advocating for European needs while ensuring consistency.

• Balance strategic planning with hands-on content creation and execution.

⛳️ Requirements

• Over 7 years of experience in content marketing, ideally within the B2B SaaS or complex enterprise solutions sector.

• Experience in building or scaling content programs across Europe.

• Strong comprehension of localization versus translation, with the ability to operationalize it effectively at scale.

• Demonstrated capability to produce content that drives demand generation and pipeline expansion.

• Familiarity with account-based marketing is advantageous.

• Comfortable working in lean, fast-paced environments with budget constraints.

• Exceptional storytelling, messaging, and editorial judgment.

• Experience collaborating with sales, demand generation, and regional stakeholders.

• Fluency in English is required; business proficiency in two additional languages from our target regions (Italian, French, German, and Spanish) is preferred.

• Highly organized, self-motivated, and adept at establishing processes from the ground up.

🏝️ Benefits

• Medical, dental, vision, life, and LTD insurance.

• HSA.

• 401(k) retirement plan.