Senior ABM Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• The Senior ABM Strategist is responsible for directing B2B account-based marketing and go-to-market strategies for intricate client accounts, focusing on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning.

• This position assists clients in identifying their target audiences, understanding the significance of those audiences, prioritizing them, and executing marketing and sales strategies effectively.

• The individual in this role is both strategic and practical. One day, they might guide a client through developing their Ideal Customer Profile (ICP), persona creation, mapping buying committees, or recommending target accounts. The next day, they could be evaluating 6sense segment logic, advising on 6QA and buying stage strategies, building or quality-assuring a Target Account List (TAL) in Clay, or translating account insights into paid media, sales enablement, and campaign strategies.

• The Senior ABM Strategist is highly client-facing and must excel at transforming ambiguous B2B challenges into coherent plans, practical frameworks, actionable audiences, and confident next steps.

⛳️ Requirements

• Spearhead B2B go-to-market (GTM) and account-based marketing (ABM) strategies encompassing ICP development, persona crafting, buying committee mapping, account prioritization, TAL creation, campaign planning, and activation strategies.

• Oversee 6sense strategies for relevant clients, including segment creation, audience logic formulation, buying stage interpretation, 6QA application, account scoring, intent data analysis, activation workflows, and reporting implications.

• Utilize Clay to facilitate account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.

• Convert client business objectives, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear go-to-market recommendations.

• Construct and evaluate ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially viable, defensible, and actionable.

• Formulate ABM strategies for strategic, enterprise, and named-account initiatives, including 1:1, 1:few, and 1:many account-based programs.

• Develop account prioritization frameworks utilizing firmographic, technographic, intent, engagement, sales, CRM, and revenue data.

• Identify deficiencies in client data, targeting logic, lifecycle stages, sales processes, platform setups, or marketing activations that could hinder GTM performance.

• Collaborate with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategies into cohesive activation plans.

• Generate sales enablement recommendations, messaging themes, account strategies, and insights into buying committees to aid in GTM execution.

• Lead strategy conversations with clients, including discovery calls, deliverable presentations, prioritization discussions, and performance reviews.

• Simplify complex B2B strategies, data, and tool concepts into straightforward recommendations and next steps for clients and internal teams.

• Conduct new business evaluations and support sales opportunities that require expertise in B2B, ABM, 6sense, Clay, ICP, TAL, or GTM.

• Establish repeatable internal processes for TAL creation, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning.

• Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to enhance research, strategy development, quality assurance, execution, and reporting.

🏝️ Benefits

• Base salary paid in USD + commission opportunities

• Unlimited Time Off available from day one

• Fully flexible work environment: full-remote, in-office, or hybrid

• Healthcare stipend: $50/month to assist with your healthcare or insurance expenses

• National Holidays + 2 Mental Health Recharge Days annually

• Unlimited opportunities for growth & leadership within a rapidly expanding firm

• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

• Quarterly awards including prize money and recognition for exceptional performance

• Opportunities to participate in company DEI initiatives