Senior ABM Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• The Senior ABM Strategist oversees B2B account-based marketing and go-to-market strategies for complex client accounts, focusing heavily on 6sense, Clay, audience strategy, account prioritization, and planning for activation readiness.

• This position aids clients in determining their target audiences, understanding the significance of these audiences, prioritizing them, and executing marketing and sales strategies effectively.

• The individual in this role is both strategic and hands-on.

• They may spend one day guiding a client through ICP, persona, buying committee, or target account insights.

• The next day, they could be testing 6sense segment logic, providing advice on 6QA and buying stage strategies, building or quality-assuring a TAL in Clay, or converting account insights into recommendations for paid media, sales enablement, and campaigns.

• The Senior ABM Strategist is highly client-oriented and must be adept at transforming vague B2B challenges into concrete plans, actionable frameworks, activation-ready audiences, and confident next steps.

• They possess a strong understanding of long sales cycles, buying committees, account-based strategies, and the necessity of synchronizing marketing, sales, RevOps, and client stakeholders around a unified GTM strategy.

⛳️ Requirements

• Lead the B2B GTM and ABM strategy encompassing ICP development, persona creation, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategies.

• Take ownership of 6sense strategy across relevant clients, which includes segment creation, audience logic, interpreting buying stages, utilizing 6QA, account scoring, intent data, activation workflows, and reporting implications.

• Utilize Clay for account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.

• Convert client business objectives, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into actionable GTM recommendations.

• Construct and validate ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially viable, defensible, and pragmatic.

• Formulate ABM strategies for strategic, enterprise, and named-account initiatives, including 1:1, 1:few, and 1:many account-based programs.

• Create account prioritization frameworks utilizing firmographic, technographic, intent, engagement, sales, CRM, and revenue data.

• Recognize deficiencies in client data, targeting logic, lifecycle stages, sales processes, platform setups, or marketing activations that may hinder GTM effectiveness.

• Collaborate with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to convert ABM strategies into cohesive activation plans.

• Generate sales enablement recommendations, messaging themes, account plays, and insights into buying committees to facilitate GTM execution.

• Conduct client-facing strategy discussions, including discovery calls, presentation of deliverables, prioritization conversations, and performance evaluations.

• Distill complex B2B strategies, data, and tooling concepts into clear recommendations and subsequent steps for clients and internal teams.

• Participate in new business appraisals and assist with sales opportunities requiring expertise in B2B, ABM, 6sense, Clay, ICP, TAL, or GTM.

• Develop repeatable internal procedures for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning.

• Utilize AI technologies, the Nova ecosystem, and Power Digital workflows to enhance research, strategy formulation, quality assurance, execution, and reporting.

🏝️ Benefits

• Base salary plus commission opportunities

• Prepaid Medicine Plan

• 15 paid vacation days (PTO) each year

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for philanthropic activities

• Fully flexible work environment: remote, in-office, or hybrid

• A one-time 400.000 COP Work From Home (WFH) stipend automatically included in your first paycheck

• Employee Assistance Program (EAP)

• 17 observed Colombian national holidays plus 2 mental health recharge days annually

• Legal benefits such as Prima and Cesantias

• Paid Social Security

• Endless opportunities for growth and leadership within a rapidly expanding firm

• Ongoing employee development programs for personal and professional advancement (Hedgehog and Vital 5s)

• Quarterly awards including prize money and recognition for exceptional performance

• Opportunities to engage in company DEI initiatives