Senior ABM Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• The Senior ABM Strategist is responsible for directing B2B account-based marketing and go-to-market strategies for intricate client accounts, with a strong focus on 6sense, Clay, audience strategy, account prioritization, and planning for activation readiness.

• This position assists clients in identifying their target audiences, understanding the significance of these audiences, prioritizing them, and effectively activating them across marketing and sales efforts.

• This individual is both strategic and hands-on; one day they might guide a client through ICP, persona, buying committee, or target account recommendations, and the next day, they might be testing 6sense segment logic, advising on 6QA and buying stage strategies, building or QAing a TAL in Clay, or converting account insights into paid media, sales enablement, and campaign strategies.

• The Senior ABM Strategist is highly engaged with clients and must excel at transforming vague B2B challenges into clear plans, practical frameworks, activation-ready audiences, and decisive next steps.

⛳️ Requirements

• Lead the B2B go-to-market and account-based marketing strategy encompassing ICP development, persona crafting, buying committee mapping, account prioritization, TAL creation, campaign planning, and activation strategies.

• Oversee 6sense strategies for relevant clients, which includes segment creation, audience logic, interpretation of buying stages, utilization of 6QA, account scoring, intent data, activation workflows, and reporting implications.

• Utilize Clay for account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.

• Convert client business objectives, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into coherent go-to-market recommendations.

• Construct and validate ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially viable, defensible, and actionable.

• Formulate account-based marketing strategies for strategic, enterprise, and named-account initiatives, including 1:1, 1:few, and 1:many account-based programs.

• Develop account prioritization frameworks utilizing firmographic, technographic, intent, engagement, sales, CRM, and revenue data.

• Identify deficiencies in client data, targeting logic, lifecycle stages, sales processes, platform configurations, or marketing activations that could hinder go-to-market performance.

• Collaborate with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into cohesive activation plans.

• Create sales enablement recommendations, messaging themes, account strategies, and insights into buying committees to facilitate go-to-market execution.

• Conduct client-facing strategy discussions, including discovery calls, presentations of deliverables, prioritization conversations, and performance reviews.

• Distill complex B2B strategies, data, and tool concepts into straightforward recommendations and actionable next steps for both clients and internal teams.

• Complete new business assessments and aid in sales opportunities where expertise in B2B, ABM, 6sense, Clay, ICP, TAL, or go-to-market strategy is required.

• Establish repeatable internal processes for TAL construction, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning.

• Utilize AI technologies, the Nova ecosystem, and Power Digital workflows to enhance research, strategy formulation, quality assurance, execution, and reporting.

🏝️ Benefits

• Base salary paid in USD along with commission opportunities.

• Unlimited Time Off available from day one.

• Fully flexible work environment: full-remote, in-office, or hybrid options.

• Healthcare stipend of $50/month to assist with healthcare or insurance expenses.

• National Holidays plus two Mental Health Recharge Days each year.

• Endless opportunities for growth and leadership in a rapidly expanding firm.

• Continuous employee development programs aimed at personal and professional growth (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.